Freebeatfit is a relatively new company that offers a more affordable alternative to Peloton which starts at £1200, while the Peloton bike starts at £1,995.
Freebeatfit also offers a subscription service that costs £39 per month approx which gives you access to a library of on-demand classes, as well as live classes that you can take from home and is quickly gaining popularity and has, we believe, the potential to rival Peloton’s success.
Here are a few reasons why:
- Affordability: Freebeatfit is much more affordable than Peloton. This makes it a more accessible option for people who are looking to get in shape but don’t want to spend a lot of money.
- Gamification: Freebeatfit uses a game-like interface to make workouts more fun and engaging. This is a great way to keep people motivated and coming back for more.
- Community: Freebeatfit has a strong community of users who support each other and encourage each other to reach their goals. This can be a great source of motivation and support, especially when things get tough.
- Social Influencers: Freebeat has focussed on building growth via social media influencers and has strong growth comparable to Peloton’s early days and now has in excess of 150k followers on instagram with comparable engagement levels.
If Freebeatfit can continue to innovate and improve its product, it has the potential to become one of the leading home fitness companies up there with Pelaton, -but maybe not in front – it but we’re staying bullish as their focus social media influencer is looking well executed so far.
Therefore, If Freebeatfit can continue to execute on their social media influencer strategy, it has the potential to become a major player in the home fitness industry and is definitely one we are going to be watching.
