Prebiotic soda is a relatively new category of beverages that are gaining popularity among health-conscious consumers and is sure to attract the attention of Private Equity Firms.
Firstly, let’s describe why they are becoming increasingly popular.
Prebiotic sodas are made with prebiotics, which are non-digestible food ingredients that feed the beneficial bacteria in your gut and people are becoming more aware of the importance of gut health.
This is because the gut microbiome is essential for a healthy immune system, digestion, and overall well-being. Prebiotics can help to support a healthy gut microbiome by feeding the beneficial bacteria that live there.
Second, prebiotic soda is a healthier alternative to sugary sodas. Prebiotic sodas are typically sweetened with natural sweeteners, such as stevia or monk fruit, and they contain fewer calories than sugary sodas. This makes them a good choice for people who are trying to lose weight or improve their overall health.
Third, prebiotic soda tastes good.! Many prebiotic sodas are flavored with fruit or other natural flavors, and they have a refreshing, fizzy taste that is similar to traditional soda. This makes them a more appealing option for people who are looking for a healthy beverage that still tastes good, hence the interest surge.
- They can boost your immune system.
- They can help to improve digestion.
- They can help to reduce inflammation.
- They can help to regulate your blood sugar levels.
Despite this, the prebiotic soda market is still relatively small, but it is growing rapidly.
In 2022, the global prebiotic soda market was valued at $210.4 million. It is projected to reach $443.8 million by 2032, growing at a CAGR of 7.7%.
Some of the leading brands of prebiotic soda include Olipop, Poppi, and Remedy Soda.
So with all this interest Private Equity Firms with a focus on consumer brands are sure to looking for the next Innocent if only to flip to an eventual trade / strategic buyer.
Credit: Exploding Topics
