The deal, which was announced on August 24, 2023 via PEHub for 100mil.
Care Bears is a popular children’s franchise that was created in 1981 and Care Bears are known for their positive messages and their cuddly appearance and the current franchise includes a line of plush toys, animated television series, and other merchandise.
IVEST said that it plans to invest in the Care Bears franchise and to expand its reach.
The firm said that it is committed to preserving the franchise’s positive messages and its family-friendly appeal.
The acquisition of Care Bears is IVEST’s latest investment in the children’s entertainment space. In recent years, the firm has also invested in other children’s brands, such as Holly Hobbie and Mad Balls.
The acquisition of Care Bears is a sign of the growing demand for nostalgia-driven brands.
Care Bears is a classic franchise that has been loved by generations of children. IVEST’s investment is a bet that the franchise will continue to be popular in the years to come.
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