eEquity is a private equity firm that was founded in 2010 and is based in Stockholm, Sweden.
The firm is a Nordic growth investor that focuses on investing in digitally-enabled businesses with scalable business models. eEquity’s investment approach is to partner with entrepreneurs and provide growth capital to help companies achieve profitable growth.
The firm has a team of experienced investors who work closely with portfolio companies to develop digital strategies that drive conversions and improve SEO rankings.
eEquity’s portfolio includes a range of companies across different industries, including Lavendla Funeral Agency & Advisor, Briqpay B2B Payment Platform, and PS of Sweden.
The firm has invested in a number of e-commerce companies, such as Ideal of Sweden, CHIMI, NA-KD, Footway, RoyalDesign, Zoo.se, Sweef, Dangarden, Mediatool, and Pixel Nordic AB.
eEquity has also invested in companies in the furniture industry, including Sweef Furniture, a Scandinavian-designed furniture brand that has become a leading player in the market.
eEquity’s role in the e-commerce landscape is significant, as the firm has helped many of its portfolio companies achieve top-performing ads and improve their conversion rates.
The firm has also provided workshops and presentations to help companies develop their digital strategies and improve their online and offline presence.
eEquity’s CEO and co-founder, Magnus Wiberg, is a well-known figure in the Nordic venture capital scene and was previously the CEO of Pricerunner, a leading price comparison website.
Top Ecommerce Private Equity Firms
Key Takeaways
- eEquity is a Nordic growth investor that focuses on investing in digitally-enabled businesses with scalable business models.
- The firm has a portfolio of companies across different industries, including e-commerce, furniture, and digital services.
- eEquity’s investment approach is to partner with entrepreneurs and provide growth capital to help companies achieve profitable growth.
Eequity’s Investment Approach and Portfolio
Eequity is a Nordic growth investor that was founded in Stockholm in 2010.
The company invests in digitally-enabled business models that have a scalable business model.
Eequity’s investment approach is focused on profitable growth and the company works closely with entrepreneurs to help them scale their businesses.
Eequity’s portfolio includes several leading brands in the e-commerce industry, such as Ideal of Sweden, NA-KD, and Chimi.
Ideal of Sweden is a Swedish e-commerce company that offers mobile phone accessories and fashion products. NA-KD is a global brand that sells women’s clothing and accessories. Chimi is a Swedish eyewear brand that offers a range of fashionable sunglasses and prescription glasses.
Eequity’s portfolio also includes companies in other industries, such as furniture and media management platforms.
Sweef Furniture is a Scandinavian designed furniture company that offers high-quality, sustainable furniture. Mediatool is a media management platform that helps media agencies and financial institutions manage their campaigns more efficiently.
Eequity works closely with its portfolio companies to help them achieve their goals. The company’s team has extensive experience in the venture capital and private equity industry, and they use this experience to help their portfolio companies scale.
Eequity also has partnerships with family offices and other financial institutions, which gives them access to additional capital and resources.
In 2020, Eequity was named the Scale Up Rocket of the Year by Breakit, a leading media outlet in the Nordic region.
This award recognises Eequity’s success in helping its portfolio companies scale and grow. Eequity’s headquarters are in Stockholm, and the company has a presence in Denmark and other European countries.
Overall, Eequity’s investment approach is focused on growth and profitability.
The company’s portfolio includes some of the leading brands in the e-commerce industry, as well as companies in other industries.
Eequity’s team has extensive experience in the venture capital and private equity industry, and they use this experience to help their portfolio companies achieve their goals.
Eequity’s Role in the E-commerce Landscape
Eequity is a Nordic growth investor that was founded in 2010. The firm invests in digitally-enabled business models, primarily in the Nordics, with the ambition to develop into European or global champions.
Eequity is a sector-focused fund that invests in the intersection between technology and retail, including companies with physical products, digital services, and software.
Eequity’s portfolio companies include Ideal of Sweden, CHIMI, NA-KD, Footway, RoyalDesign, and Sweef Furniture, among others. The firm has a team of experienced partners and advisors who work closely with entrepreneurs to help them scale their businesses. Eequity’s investment philosophy is centered around profitable growth, and the firm aims to help portfolio companies achieve this by providing them with access to capital, industry expertise, and strategic partnerships.
One of Eequity’s notable investments is Pricerunner, a price comparison website that was sold to Klarna in 2021. The sale realized a return of over 15x for Eequity, demonstrating the firm’s ability to identify and invest in successful companies.
Eequity’s focus on e-commerce and digitally-enabled business models has positioned the firm as a leading investor in the industry.
The firm’s portfolio companies have achieved impressive sales growth, with many of them ranking as top-performing ads and having high SEO rankings on Google.
Eequity’s investments in media management platform Mediatool and AI-powered ad optimization platform Klingit have also helped portfolio companies improve their conversions and digital strategies.
Eequity’s expertise in the e-commerce industry has been recognized by various organizations, including Breakit, which named Eequity the “E-commerce Investor of the Year” in 2021.
The firm has also participated in workshops and presentations at events such as AI-Day and Framtidens E-handel, and Eequity partner Raisa Räisänen has served on the Nordic jury for the TikTok Awards.
Overall, Eequity’s focus on scalable business models, partnerships, and profitable growth has made the firm a leading player in the e-commerce landscape.
The firm’s portfolio companies have achieved impressive sales growth and have become leading brands in their respective industries.
Frequently Asked Questions
What is the definition of equity in finance?
Equity in finance refers to the ownership interest in a company or asset. It represents the residual value of an entity’s assets after liabilities are paid off. Equity is also known as shareholders’ equity or net worth. It is calculated as the difference between total assets and total liabilities.
How does equity differ from debt?
Equity and debt are two ways to raise capital for a business. Equity represents ownership in a company, while debt represents a loan that must be repaid with interest. Equity investors are not guaranteed a return on their investment, while debt holders are. Equity financing does not require repayment, but it dilutes ownership and control of the company.
What are the advantages and disadvantages of equity financing?
The advantages of equity financing include not having to repay the funds, sharing the risk with investors, and potentially gaining access to expertise and contacts. The disadvantages include dilution of ownership and control, potential conflicts with investors, and the need to provide regular updates to investors.
What is the process for issuing equity shares?
The process for issuing equity shares involves determining the number of shares to be issued, setting a price for the shares, and finding investors to purchase the shares. The shares are then issued and the funds are received by the company.
What are the different types of equity?
The different types of equity include common stock, preferred stock, and warrants. Common stock represents ownership in a company and provides voting rights to shareholders. Preferred stock provides priority in dividend payments and liquidation proceeds. Warrants are options to purchase common stock at a certain price.
How do investors evaluate equity investments?
Investors evaluate equity investments by looking at a company’s financial statements, management team, industry trends, and potential for growth. They also consider the valuation of the company and the potential return on investment.
