Portfolio company growth
Go-to-market for the next stage.
Rainmakrr works with private equity backed companies on the market choices, message and commercial motion behind growth.
The work
What does the company need to work out?
A commercial plan is useful when the team can act on it and tell whether it is working.
Find the market
Define the buyers, segments and buying situations that matter to the investment plan.
Make the case
Turn the proposition into a clear message that sales and marketing can both use.
Build the motion
Choose and run channels, campaigns and sales handoffs that can be measured.
Read the evidence
Look at pipeline quality, conversion and feedback to decide what to change next.
When to talk
When is a GTM brief useful?
Usually when a new investment plan asks more of the commercial engine than the current one can deliver.
After acquisitionThe first value creation plan needs a clear route from growth ambition to action.
Before expansionA new segment or market needs a testable proposition and channel plan.
When pipeline stallsMarketing and sales need to find where interest, qualification or conversion breaks down.
Start here
What should you bring to the first conversation?
The company, the commercial goal, the time horizon and what the team has tried already.
Need a permanent or interim commercial leader as well? Start with our private equity executive search page.