The Ecommerce Venture Capital Firms London B2c Startups Need To Know
The Ecommerce Venture Capital Firms London B2c Startups Need To Know

Ecommerce venture capital firms / Ecommerce Private Equity Firms

Top Venture Capital Consultants & Best Private Equity Consultants London Top Ecommerce venture capital firms / Best Ecommerce Private Equity Firms

Ecommerce venture capital firms / Ecommerce Private Equity Firms

Ecommerce is a hot area right now for VC firms looking for growth investments and they generally offer small pay role, up to date software stack and a scalable business that growth can be drive through digital marketing. If not, they offer the opportunity for growth through digital marketing investment either at stack or team level

Please find below our list of VC’s in London specialising in B2C ecommerce investment

The Ecommerce Venture Capital Firms London B2c Startups Need To Know Top Ecommerce venture capital firms / Best Ecommerce Private Equity Firms

Baroda Ventures

Baroda Ventures is a philanthropy company based out of 2049 Century Park E # 2151, Los Angeles, California, United States.

Blue Gem

Bluegem Capital Partners is a specialist consumer-focused private equity firm that partners with management teams and founders to accelerate growth of strong and resilient consumer brands. With a track record of investing across Europe through different economic cycles, industry and market conditions, Bluegem have refined their investment strategy to focus on resilient consumer segments benefiting from secular megatrends, including Beauty and Personal Care; Household Care; Food and Beverage; Baby Care; Pet Care; Home Décor; and Hobby and Craft. The invested amount ranges from €30m to €60m per transaction, in companies with EBITDA ranging from €5m to €20m.

Karlin Ventures

Karlin Ventures is an early-stage venture capital fund based in Los Angeles. We are value-add partners helping entrepreneurs who take contrarian approaches to create impactful solutions to big, interesting problems. Karlin Ventures is an affiliate of Karlin Asset Management, a private investment firm managing over $1.4 billion of unleveraged equity capital.

Top Ecommerce venture capital firms / Best Ecommerce Private Equity Firms

Progression Fund

Progression fund are investing in Next Generation Consumer brands

Lerer Hippeau

Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Since 2010, we have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Our portfolio includes more than 350 leading enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive


Lion Capital is a consumer-focused investor passionate about investing in brands about which people are passionate. Our Principals have invested over €6 billion in over 100 consumer brands since the late 1990s. Lion’s team draws from its deep investing and operating expertise to identify consumer brands with strong growth potential and implement value creating strategies within these businesses.

PS27 Ventures

PS27 Ventures is an early-stage venture capital firm with the mission to empower entrepreneurs. The PS27 Rhea Fund is a 20 million dollar venture capital fund focused on early-stage technology companies. Rhea Fund is seeking to invest in early-stage solutions in SaaS, HealthTech, FinTech, Sustainability, and E-Commerce companies that can scale rapidly. Rhea Fund is also interested in founders who are women, veterans, and people of color.

The Artemis Fund

The Artemis Fund is a venture capital fund on a mission to diversify and modernize wealth by investing in the iconic female founders of the century. We lead seed rounds for female tech innovators in fintech, e-commerce infrastructure, and care-tech.

Math Venture Partners

Math Venture Partners is an early to growth-stage venture capital fund focusing on technical and digital companies.

DC Ventures

DC Ventures is a Seed Capital and Start-up Advisory firm. DC Ventures regionally covers the Americas and Europe with operations in Washington D.C., Dublin and Buenos Aires. DC Ventures focuses on assisting startup companies in areas crucial to funding and growth; Since its creation, DC Ventures has assisted a number of startup companies from around the world with different areas of their business as well as funding or investment needs. The DC Ventures team is made of industry experts and savvy investors focusing on the startup space.

New Stack Ventures

New Stack was founded in 2015 with a mission to invest in the Outsiders. Founder, Nick Moran, launched the first VC podcast, one of the first AngelList Syndicates, and subsequently raised their first VC fund. After Fund 1 ($6M) exceeded top decile performance, the team raised a 7x larger vehicle ($42M) to accelerate their strategy.

Highland Capital Partners

Founded in 1987, Highland Capital Partners is a venture capital firm focused on putting the entrepreneur first. With offices in Cambridge and Palo Alto, Highland has raised over $3B in committed capital and invested in more than 270 companies, resulting in category-defining businesses across consumer and enterprise technology. Investments include companies such as Rent the Runway, 2U, Catalant, Harry’s, Malwarebytes, nuTonomy, Clearbanc, Scopely, ThredUP, and Turbonomic.

Pinova Capital GmbH

PINOVA Capital is an independent private equity firm investing in high-growth technology companies in German-speaking regions. PINOVA Capital focuses on “Mittelstand” companies with sales between €10 million and €75 million in the sectors industrial technology and information technology, characterized by significant growth potential, sustainable competitive advantages and a strong market position in their niche.

Mentha Capital

Headquartered in Amsterdam and founded in 2006, Mentha is an independent private equity firm active at the lower end of the mid-market. We invest in established, mid-sized and profitable companies with clear opportunities for growth along multiple avenues, such as organic growth, expansion in new markets or through buy-and-build. Our entrepreneurial team is a strong collective of investment professionals, with solid financial and operational business experience. We like to team up with entrepreneurs and enterprising management teams to jointly realize ambitious growth plans. With our companies, we seek an active approach that is based on true entrepreneurship, growth acceleration and transformation, and is spurred by the human factor and sustainability.

Cathay Capital Private Equity

Cathay Capital Group is a global investment firm supporting companies at all stages throughout North America, Asia, Europe and Africa. By helping navigate the opportunities of globalization and sustainable transformation, Cathay is the partner of choice for companies aspiring to lead markets and make a positive impact. Its global platform connects people – from investors and entrepreneurs to management teams and leading corporations – across continents to share knowledge, the tools to scale, and achieve the extraordinary.

Top Ecommerce venture capital firms / Best Ecommerce Private Equity Firms

Axivate Capital

Axivate Capital is an entrepreneurial private equity firm that backs international growth and value creation for Dutch and European companies in the fields of Digital Media, e-Commerce, Internet, and Leisure. We invest in innovative, early-stage and more mature companies with hidden potential.


Afinum is a German investment firm, we have been shaping succession situations for SMEs for 20 years: respectful, strategic and far-sighted.

With the ambition to make good things even better, today we strengthen and develop leading companies for tomorrow their investment approach puts people first, because they believe that people in a company are the most valuable asset.

Ixo Private Equity

iXO Private Equity is an independent company wholly owned by its management team. Based in Toulouse, Bordeaux, Marseille and Lyon, iXO Private Equity invests in equity in SMEs and ETIs in the Great South of France (South-East and South-West) and Auvergne-Rhône-Alpes.
A team present in the field for nearly 30 years, committed and involved over the long term with its affiliates, a multidisciplinary committee of experts are major factors in our collective success.


NPM are an investment company which together with our portfolio companies supports and builds the companies of the future. We focus on medium to large sized Benelux companies since 1948.


GENUI is a private investment firm striving to constantly explore and live up to “Good Entrepreneurship”. The firm has been established by a group of exceptional entrepreneurs, who have founded and led market leading companies in different sectors and long term experienced investment professionals. Investments are made into medium sized businesses, in cases where a genuine contribution can be made through the experience, network and expertise of a GENUI entrepreneur in combination with professional governance and institutional investment processes.

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