Top 4 Web Design Tips to Convert More Customers
Nic Dunn, from London Web Design Agency – Charle, speaks with us about ways to improve the conversion rate of your website through the design of your website.
You might hear the term “conversion-rate” a lot but what exactly is it?
The conversion rate is the percentage of people who land on your website and then go-onto to convert to your desired goal.
For a lot of companies this is purchasing a product or it could be signing up to a newsletter. The goal of any website should be to achieve a desired outcome whilst maximising the conversion rate percentage.
You can work out your conversion rate simply by dividing the number of conversions by the total number of website visitors – then times the total by 100. There you have it – your conversion rate percentage.
With more and more people going online to purchase goods and services, it’s never been more important to stand out from your competitors. Delivering users to your website is only the first step, engaging & converting them is the tricky part!
My web design agency team from Charle have created our top 4 easy tips you can do to start converting more customers on your website!
Looking Great Really Pays
Time and time again throughout creating expertly designed websites, we see often double the traffic and bounce-rate improvements from an aesthetic and appealing design compared to less “pretty” designs. 75% of people form their opinion of a website based on its aesthetics. (Source: Digital Apeel).
There are handfuls of studies that demonstrate how users are much more likely to engage and trust well designed website – don’t overlook the importance.
When we design bespoke bespoke we start with the structure and “wireframe” of a website and then work hard to create aesthetics that really stand out. There are no secrets to a great website except unique ideas and well-executed bespoke design.
Strategic Call To Action Buttons
A call-to-action button or CTA are buttons or links across your website that guide a customer towards your goal. For example it might be “Add To Cart”, “Shop Now”, or “Book An Appointment”.
We believe you should place CTAs regularly and distinctively across your website to make a conversion easy and user-friendly. For example, use your brand’s “highlight” colour so CTAs stand out from the rest of the website.
Also once a user does click on a CTA always ensure minimal clicks are required to reach the desired the goal. We know statistically, every extra click in a sales funnel reduces the number of conversions – consider your conversion journey carefully.
Say What You Mean
Sometimes, it’s easy to divulge into complicated detail about the services that you offer (we want to tell customers about every technical detail we offer) – but believe us when we say, it’s not always the best route to conversions.
We recommend keeping the text and copy of your website as simple and clear as possible. With the average user spending less than 1 minute on a website, you don’t have long to deliver your unique selling points.
We suggest short and sharp engaging page titles, small paragraphs that deliver concise information with a link to a secondary page where those detail-loving visitors can indulge in extra text.
Text on a great website takes time, we recommend spending an hour a week to review your current text, tweak it to be focused on what you are selling – in the end you’ll create a well polished and direct information feeding machine!
Drip feeding content
We always tell our clients that users want to see short sharp bursts of content and that the key to keep them engages is to drip-feed content across a page so engagement is maintained as they scroll.
The concept of engagement is similar to why social apps such as Facebook and Instagram to continual deliver varied and diverse content – you should think about your website in the same way!
Drip feed content, to keep users engaged and on your website for longer – they’ll be much more likely to remember you and increase the chances of conversion.
If you have any questions about improving your website or would like help with a conversion-focused approach to website creation – please do send us an email at [email protected] or visit our website – www.charle.co.uk. We’d love to help!