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As all good B2B marketing agencies know, B2B marketing is on the rise, and it’s not just because of the emergence of new technologies. There are a few key factors that have contributed to b2b marketing’s growth in this digital age. One of these is content creation; b2b marketers have found success by creating content that scares their potential customers into buying what they’re selling. In this blog post I’ll discuss how b2b marketers can create content that scares their audience into submission and why b2b marketing has been able to thrive in the past couple decades.
The b2b marketing industry has been on the rise for years now. It’s not just because of new technologies, but rather a few key factors that have made b-b marketers thrive in this digital age. One such factor is content creation; b-b marketers are finding success by creating content that scares their potential customers into buying.
One b2b marketing company, Bizzabo.com, has been using content to scare their audience into submission for years now. For example, they may have a post entitled “The Dirty Little Secrets of Your Competitors”. The idea is that once you’ve read the article and are scared by your competitors’ dirty secrets (or lack of)
One such factor is content creation; b2b marketer are finding success by creating content that scares their potential customer into buying. For example, Bizzabo may have a post entitled “The Dirty Little Secrets of Your Competitors”. The idea is that once you’ve read-b marketers can swoop in and offer their services.
This b2b marketing company is not alone; it’s an idea that has caught on with many b2b marketers, because content creation is a great way to connect with customers on a personal level. It still doesn’t make up for the lack of b-b human interaction, but as long as they’re doing what scares people into buying then all seems right in b2b land!
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