But in fact it takes a lot of content work and public relations with the media for technology companies has become a boom area due to amount of money at stake and the high level of foreign money funding going in through to the IPO process and that’s led to a whole eco-system of support companies booming underneath them.
So let’s take a look at some of the leading public relations services for startups and technology companies in the capital right now.
Top Tech PR Agencies – Tech PR Agency London & PR Agency Technology Public Relations Firms Guide
WildFire was formed because the team believe it was time to create a new breed of technology public relations company, with a mission to deliver results-driven communications campaigns that create news buzz and business impacts for clients and their multi-disciplinary approach goes beyond traditional campaigns to meet their clients’ rapidly-evolving needs.
Before launching Fight or Flight Joe Walton, David Woodward and Charlie Meredith-Hardy led Weber Shandwick’s UK B2B and ICT practice, managing integrated news worthy content, Media and communications campaigns including public relations services and social media services for some of the world’s biggest blue chips.
The Babel team launched in 2006 by Ian Hood & Narelle Morrison, Babel works with established global brands, market challengers and emerging disruptors.
Babel say that’s a reason why their business clients consistently rank us highly in terms of overall media agency satisfaction and why international media and news journalists, brands managers, analysts and other international business world influencers are happy to speak to them.
Ballou are in our technology public relations firms guide as they are a specialist communications tech pr agency with a proven track record of helping small and large companies grow their brands and reputations across Europe and offer multi-channel communications services including public relations, content, social media, SEO and graphic design.
Ballou combine the science of data with the art of communications to deliver targeted, measurable and engaging comms campaigns
CC Group is a B2B public relations, communications and marketing agency, headquartered in London, that trades on its deep specialist knowledge of four key markets: Mobile & Telecoms, Enterprise , Finance and Media and who pride themselves on being one of the few firms with a dedicated, in-house AR team.
CC Group help ambitious businesses get noticed by blending 30 years of experience in B2B markets, the expertise of their dedicated Analyst Relations team and their unique ‘Catalyst’ audience insight programme that identifies how their clients’ customers behave in the buying process and leverage these insights to create acutely targeted and commercially-focused public relations campaigns.
Conteur are in our technology public relations firms guide as they exist to help organisations with a strong social purpose to flourish through the power of strategic creative communications.
Conteur do this as specialist tech pr agency by harnessing the power of storytelling.
Conteur’s passionate, professional and friendly team take a partnership approach to working with their clients, finding and telling exceptional stories, across traditional and digital platforms, to give them a strong voice in their marketplace.
Context help technology companies grow their business through media relations, content marketing, social media and inbound marketing programmes based on 25 years’ experience, servicing over 200 technology clients and are a Hubspot partner and embrace the concepts of inbound marketing that turns PR and content into a strong sales pipeline.
Context as a tech pr agency specialist only work for technology-focused companies. That means they work hard to develop their knowledge of the sector, your products and the media.
This, Context argues, translates into higher levels of media coverage and hard-working content that drives new business and less time wasted in “educating the agency.”
Fourth Day are in our tech pr agency london guide as they create communications campaigns and content that will enhance your reputation, and help change perceptions.
Specialists in technology public relations and news worthy content, Fourth Day craft stories that engage and inspire the people you want to reach – whether that’s customers, potential investors, partners or employees.
Harvard are in our pr agency technology guide as they believe every company that comes to them for communications advice and support has a challenge it wants to overcome.
Sometimes their clients want them to help them become more famous than they already are by raising awareness of their brand or changing their reputation. Sometimes they want to make their fortune by selling more products and services. Increasingly they’re looking for Harvard to help them do both.
Their full-service capability ensures aims to deliver the right answer, not just any answer, across consumer and B2B, for businesses big and small with a technology and innovation story to tell.
Luminous was founded by Kirsty Jarvis, a public relations and marketing expert with over 10 years’ experience working with digital businesses.
Throughout her career, Kirsty has worked on strategic media campaigns for exciting businesses including Transferwise, Azimo and Flypay and that is why they have a prime position in our tech pr agency london guide.
She is also passionate about helping startups flourish, and is an active mentor and advisor, providing expertise that helps businesses use communications, marketing and media to grow.
Marlin are a technology public relations firms based in Borough Market, London.
Marlin help their clients create and deliver strategic comms campaigns, and have high level expertise in-house that comprises communications, thought leadership, creative copywriting, social strategy, digital content, media training, media buying, and influencer relationship management.
Agency One is no ordinary public relations company. Agency One is unique in the way it combines traditional PR, digital communication and marketing with reputation insight to create measurable outcomes that support growth for global business leaders and companies.
Agency One have a reputation for creative excellence and were named the Independent Agency of the Year 2019/20 and the CIPR Outstanding public relations Consultancy of the Year 2016/2017.
PHA Group are in our are in our pr agency technology guide as they are an award-winning communications team that helps global business with B2B communication strategies across all channels.
PHA enhance and protect corporate reputations, providing global business and international startups operating in different sectors with public relations-driven solutions in order to achieve positive, tangible outcomes.
Rlyl are a global b2b communications agency and one of the best tech pr agencies london has to offices with offices also in Berlin, Boston and Los Angeles and their Convoy international content and communications partner network delivers across the rest of the world.
Clients get a focused communications approach with full-service marketing and communications campaigns built around their challenges and scaled to the needs of global business leaders.
Rlyl’s work combines market research and audience insights with creative storytelling and engagement to build brands and drive demand and they win communications awards because they focus top talent into knowledgeable, industry-specialist teams with the insights and passion to make a difference for global business leaders and international startups.
Skout specialise in business-to-business communications, delivering media, content programmes and integrated campaigns worthy of news coverage.
Skout work across all communications including news and media to manage earned, paid and owned channels for their clients (i.e. people like us…) they are successful at helping them achieve marketing goals, whether that’s building demand, including public relations services, social media, brands winning more sales, or simply communicating brand messages.
Sonus’s purpose is to take your great technology and spread the word through tech PR and content marketing so that people understand how your technology improves business, infrastructure and people’s lives.
Sonos aim to research where your influencers are. Where your prospects are. What they read. What shows they attend. What they’re searching for. Who they follow. What they need.
Topline believe what is critical to the success of any tech company is the ability to get its products in front of the right people.
Topline are a technology PR agency that helps companies attract leads and convert them into customers through integrated digital PR strategies and will work closely with your web team, your customer acquisition specialists and your senior management to ensure Topline deliver results that matter: they also argue that unlike traditional technology PR companies, they like to be measured by their impact on your business rather than purely on the media coverage they generate (which is important too!).
Vitis are in our pr agency technology guide as they are an communications and public relations, search and social agency set up in 2006 to provide public relations services to companies and global business leaders.
Their work has gained their clients exposure in specialist and mainstream media, both on and offline.
Vitis put their success down to the fact that thei team is made up of experts – account directors, account managers, associates and writers – so their international clients always receive support from the best team for the job – not just the available team.
With are in our tech pr agency london guide as they believe the nature of audience, influence and reputation will change seismically over the next decade and are working with their clients to shape a new way of thinking about human communication.
With make technology PR personal and argue they see human stories where others only see wires and code and are passionate about creating content that will make your audience care and take your business narrative from product to purpose.
With approaches briefs with minds wide open and are undaunted in proposing the right route to get your technology business to the future, faster.
Think Tank is one of the UK’s leading B2B marketing and PR agencies, offering a complete range of award-winning marketing services, including brand development, strategic thinking, tactical marketing campaigns, digital communications, PR and design.
Founded upon creative thinking and design Think Tank have supported their clients to deliver successful marketing and PR activities in the UK, EMEA and beyond for more than 27 years.
Now that publishing is official dead / on it’s last legs / reborn / for everyone following the latest uk tech news and startups is often down to the individual fanatic and their blog (Ed: Do you mean us..?) but there are still some technology reporter titans left in the UK who have reported for the technology sections of many major press institutions including the guardian, tech crunch and the telegraph so lets look at some of the great reporters and bloggers out there surfacing the hottest new uk technology stories and profiling the startup giants of tomorrow.
Please find below, in no particular order and subject to change as we add great technology journos based on community feedback, free drink offers and bribes.
Specialisms: High Tech, Tech PR Agencies Advisor
Interests: Leather Jackets
Mike is editor at large for the legendary TC and was awarded an MBE in 2016 for services to the industry and bloody good journalism in general and can be contacted via his twitter if you’re lucky or his own website.
Specialisms: Interactive Entertainment
Stuart cut his teeth in the games industry and is now a fully realised technology journalist for the Guardian. And rightly so….
Interests: Bollywood Movies, Brentford FC
Monty enters our list just on pure character but also for an incredible career that has seen him climb the very heights of uk technology journalism writing for both TechCrunch and The Telegraph, which is surprisingly excellent on this stuff…
Monty has entered the belly of the beast of high tech reporting on the latest developments on the blockchain frontline at blockspeak.io
Victor Keegan (Retired)
Specialisms: Tech, Economics,
Interests: London history, Poetry, English Wine
Victor Keegan now retired is a British journalist and author focusing on economics and technology issues. Born in London, he attended Wimbledon College and then spent most of his working life at The Guardian as reporter, financial correspondent, deputy financial editor, economics editor, business editor, duty editor, Chief Leader Writer, Assistant Editor and Online Editor.
For 11 years he was a member of the Scott Trust, owner of the Guardian Media Group. He formerly wrote a weekly column on the internet and personal technology (see link below) and contributed to the Guardian’s website and “Comment is Free” blog. He was curator of the “SLart Gallery” in the virtual world Second Life from 2008 to 2012. Source – Wikipedia
Disclosure: There may be a family connection with a member of the Rainmakrr team here…
Specialisms: Mobile Games
Interests: Garish shirts
Chris James is a publishing entrepreneur with strong background in both editorial and commercial activities in print, online and mobile. Originally a technology journalist and editor for leading titles such as PC Format and Broadband World writing articles and running teams.
More recent focus on commercial activities, initially in pitching and running contract projects at Future Plus and JPP for blue chips like Sony, BT, Dixons Group, Blockbuster Movies and Virgin as creative director.
Fleshed out in the last 3 years with more direct sales and business development as founder and MD for Steel Media on Pocket Gamer and Pocket Picks.
Nicole Kobie is a digital and print journalist specialising in technology writing. Her work can be found at PC Pro, Vice and WebUser
Rob Thubron is a Senior Editor for TechSpot. Rob has had a love of computers and technology since receiving a ZX Spectrum 48K as a birthday present in the mid-80s – a machine that also ignited his life-long passion for all things related to video games. After completing courses in IT and English, he went on to complete his Business Computing degree. Rob enjoys exploring all areas of technology with a primary focus on PC hardware and gaming. When not sitting at his computer, Rob enjoys working out and watching horror movies, graphic novels, heavy metal, and consuming a worrying amount of energy drinks.
Tech PR Agencies Guide
Rory Cellan Jones
Rory is in our UK Tech Journalists guide as he’s the BBC’s expert on trends in new technology, and how the web is changing our lives. He became a Technology Correspondent after many years reporting on business for the BBC, and he sees it as his role to communicate the excitement and importance of the fast-changing digital world to a non-specialist audience.
He is the author of Dot Bomb, an account of the companies and characters behind Britain’s short-lived dot com bubble.
How a Tech PR Firm Can Help Biotechs
The media objectives of a tech PR firm should align with the business goals of the client. Biotech companies, for example, are often faced with the challenge of expensive product testing and research and development. Before launching their product or service, biotech companies must create a foundation of trust, awareness, and legitimacy. A tech PR firm must align media goals with business objectives to generate coverage that will be relevant to the client’s business. A biotech company may be aiming to win thought leadership coverage, for example.
Media monitoring can help you keep track of competitor press releases, corporate events, and media coverage. Staying on top of the news can be crucial for newcomers and established industry leaders alike. Media monitoring will give you a competitive edge by allowing you to stay on top of emerging trends and news. Not only will media monitoring help you stay ahead of your competitors, but it can also help you determine what to do when an issue arises.
Media monitoring helps businesses to find out who is speaking about them, and what they are saying. For example, a travel influencer named Jack Morris has 2.5 million Instagram followers. Media monitoring helps companies recognize future trends, as well as identify spikes in demand. Moreover, it provides them with insights into what is driving consumer behavior. It helps them to adjust their communication strategies accordingly. With media monitoring, businesses can identify which companies are likely to have an advantage and what can’t.
With the advent of AI, media monitoring has become more sophisticated. Gone are the days when you had to manually comb through the long tail of results to find the most relevant ones. Machine learning powered tools provide better service and faster load times. They even provide real-time alerts. The future of media monitoring is AI-powered. Unlike human researchers, AI-powered tools can track your brand’s mentions in the media.
Tech pr monitors media regularly with the help of tools such as Google Alerts, which collects mentions of a pre-defined keyword across the Web. The interface of the media monitoring tool is intuitive, and enables quick and accurate results. Despite its simplicity, it offers advanced AI capabilities that help you prevent PR crises. You can even track the results of your campaigns and see which strategies are working best. You can sign up for a free trial and compare the results.
Media monitoring is vital for ensuring the success of your brand. It’s crucial to keep an eye on what’s being said about your brand, so that you can respond effectively to the media’s coverage. It also helps you identify competition, which is a valuable asset for your business. By keeping an eye on your competitors’ and your audience’s interests, you can better communicate with your target audience. So, how does tech pr monitors media?
Relationships with analysts
There are many benefits to building relationships with analysts, but not all of them are news-driven. While you should try to make contact with them on a news-driven basis, it is not always possible, so you might need to go the other route. Relationships with analysts are a win-win for both parties. To get the most out of such relationships, you need to be proactive and stay in touch.
Building relationships with analysts is a key part of tech PR. However, engaging these key influencers is not an easy task. They are primarily interested in trends and facts, so they are unlikely to be interested in your marketing collateral. Therefore, you must first develop an analyst relations programme to identify the right analysts and track your progress. You can do this by scheduling regular analyst briefings, conducting product launch pre-briefings, or participating in consulting engagements.
Building relationships with analysts is an essential part of any PR strategy for a b2b technology company. Over time, your relationship with analysts will yield increasingly valuable benefits. The fundamentals of pitching an analyst’s research report are similar to those for a trade or newspaper article, although analysts will typically ask for more detailed information. This will make your business sound even more compelling to the analyst. Regardless of the method, you must ask questions and listen to their answers.
While most tech PR campaigns don’t have a tangible end-to-end goal, the benefits of relationships with analysts can be immense. These relationships are crucial because analysts hold great influence over their industry’s decision-makers. These influential analysts are important influencers that influence the purchasing decisions of every marketer. Analyst relations can help you differentiate yourself from the competition, sell your products, and even take your brand to the next level.
Analysts are indispensable for the success of tech PR. These influential people in the industry are considered experts in their fields, which is why they can play an essential role in selling your products. Tech PR firms should strive to gain a high-quality relationship with analysts, as it will allow them to showcase their unique assets. They can also get free product placement and distribution through the analyst’s contacts. But if you can make an impact on their opinion, they’re definitely worth the effort.
When your company is under fire, there are a number of things you can do to prepare for a technology crisis. Gathering information, developing a central document, and clarifying roles are all important. It may be necessary to designate a command center, consisting of senior members of operations, legal, and PR, and co-ordinating messaging across all departments is important. You must have a plan for each of these steps to ensure success.
First, consider the impact on employees. An employee-led response is likely to have a greater impact than one that is solely focused on the general public. During a crisis, employees are the most important public, so it’s crucial to reach them. During a recent outbreak of E. coli, Taco Bell faced criticism for its slow response time. A well-prepared company will use a web-based crisis response to communicate with employees.
Secondly, create a crisis management plan. This document serves as a reference tool, including key contact information and forms for documentation. Though not a step-by-step guide, this plan will save you valuable time during a crisis. By pre-assigning tasks, gathering information, and documenting decisions, a crisis management plan will make it easier for your team to coordinate the best response to an issue. You can then delegate responsibilities to your team.
Finally, use templates to create your message. An annotated bibliography will summarize key writings in crisis management. Each entry identifies the main topics addressed and provides citations for each. You can also use these documents to plan and implement a crisis response plan for your organization. And remember, it’s important to remember that a crisis is an opportunity to share your side of the story with the public. In other words, make sure you have your crisis response plan ready before your next crisis.
While most studies have focused on attribution theory-based research in SCCT, some evidence shows a clear link between a crisis and an organization’s reputation. For example, if your company decides to lay off 500 employees to save 2,000 jobs, the public is likely to accept that decision. But if you lay off 2,000 employees, it’s likely to be a cause for public outrage. Instead, be transparent about your processes and expectations.
Think of thought leadership as an industry-wide conversation in which you articulate your company’s unique point of view on a new technology, application, or approach. Technology companies often use thought leadership to articulate their core difference from competing products. As an example, my biotech client has developed a new approach to solid tumors – a true CAR-T 2.0 therapy – that utilizes a multi-chain construct. Part of my thought leadership strategy involves talking about the challenges associated with existing CAR-T 1.0 therapies.
In the past, technology was about hardware and software. Today, tech companies need to speak to C-suite executives in a way that engages them in the human experience. They must explain the issues facing the market and the consequences of not providing a solution. Thought leadership in tech PR can help a company change the perception of its products and services to influence more than the CIO alone. By focusing on employee experience and how it relates to broader concerns, tech companies can better position themselves for strategic sales within their companies.
Thought Leadership in tech PR is important for a variety of reasons. Thought Leadership creates positive associations around a brand. It helps to position your company as an expert in a particular industry. Thought leadership helps build a company’s brand and creates favorable associations with prospects. This makes PR campaigns effective for lead generation, brand building, and leveraging social media. So how do you achieve thought leadership in tech PR?
A good thought leader has a unique perspective. They can offer a unique spin on a topic and create trust and loyalty. Thought leadership also enables companies to shorten their sales cycle. It can also open doors for growth. So what are the benefits of thought leadership in tech PR? We’ve outlined a few of the most common types of thought leadership and what they mean. If you’d like to start generating more leads and revenue, use thought leadership.
The benefits of thought leadership are enormous. It can distinguish a company from its competitors and help it get ahead of the competition. Consider how Cisco used this strategy to build its reputation in the tech industry by claiming thought leadership in the “Internet of Everything” concept. By creating a thought piece around this topic, Cisco claimed its thought leadership position and used the strength of each of its media channels to increase its market share. It worked!
We hope you enjoyed our Tech PR Agency London guide!
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