How to start a social media marketing agency
how to start a social media marketing agency is one of the first questions entrepreneurial young potential business owners now ask as they see it as both the easiest route into starting your own B2B agency and an area they feel both naturally confident
1. Self marketing of yourself on social media
If you can create a reasonably high profile for your own brand online this can be your first step towards creating your own social media marketing agency. Even if the numbers or engagement is not close to the superstars on your chosen platforms go for a good look so that prospective brand clients can see you would represent their brand values welll
2. Target a niche
When considering how to start a social media marketing agency one of the most important things to consider is to target a specific industry or business niche. This can be the best way to start a boutiue specialist agency by either picking one which is lucrative or which you have a natural understanding of. Many B2B categories would have been considered off limits for social media marketing agencies only a few years ago but as the target client demographic changes so does the media they engage with and that’s opened the doors up for the use of Facebook and Instagram to target and influence business clients3
3. Create packages
OK we know big social media marketing agencies shy away from this as they provide more integrated and tailored services to their larger clients but when you are starting out why not start this way which has appeal to the SME sector and can create quick buying decisions. You can start with a a series of £500 > £1000 packages or monthly subscriptions for facebook and instagram account content creation and management. It’s a great way to start.
We hope these ideas give you a basic understanding of how to start a social media marketing agency. Good luck!