In the latest private equity news Vietnam, Bain has invested at least $200 million in Vietnam’s Masan Group, marking its first-ever investment in the Southeast Asian country.
The investment will be made in equity capital at 85,000 dong (US$3.5) per share, according to a report by The Asset. The deal is expected to strengthen Masan’s financial position and deleverage its balance sheet.
Masan Group is a leading Vietnamese conglomerate with interests in consumer goods and financial services.
The company has been actively seeking foreign investors to help fund its expansion plans.
The deal with Bain Capital will provide Masan with the necessary capital to grow and expand its business operations. The investment is also expected to boost investor confidence in Vietnam’s economy, which has been growing at a steady pace in recent years.
Private Equity News Vietnam
Bain Capital’s investment in Masan marks a significant milestone for the private equity firm as it seeks to expand its presence in Southeast Asia.
The deal is expected to create new opportunities for both parties, as Masan continues to grow and expand its operations in Vietnam.
The investment also highlights the growing interest of foreign investors in Vietnam’s economy, which has been attracting increasing levels of foreign investment in recent years.

Private Equity News Vietnam – Masan Investment Details
Bain Capital has agreed to invest at least $200 million in equity capital at 85,000 dong (US$3.5) per share in Vietnam’s Masan Group.
This marks the Boston, Massachusetts-headquartered private equity firm’s first-ever investment in Vietnam.
Private Equity News Vietnam
The investment is in the form of Convertible Dividend Preference Shares. According to a statement by Masan Group, the investment will help the company strengthen its financial position and delever its balance sheet.
The investment is expected to be completed in two tranches.
The first tranche will see Bain Capital invest $150 million in Masan Group, while the second tranche will be for $50 million. The first tranche is expected to close in the fourth quarter of 2023, subject to regulatory approvals.
The Convertible Dividend Preference Shares will have a coupon of 3.5% per annum and a term of five years. The shares will be convertible into ordinary shares of Masan Group after three years, subject to certain conditions.
Private Equity News Vietnam
Masan Group’s ordinary shares are listed on the Ho Chi Minh City Stock Exchange (HOSE) under the ticker symbol MSN. As of October 3, 2023, the company’s market capitalisation was 188.6 trillion dong (US$7.9 billion).
The investment by Bain Capital is expected to provide a boost to Masan Group’s growth plans, as the company looks to expand its presence in Vietnam and other Southeast Asian markets.
Bain Capital’s Perspective
Bain Capital’s first-ever investment in Vietnam is a $200 million equity capital injection into the Masan Group, a leading Vietnamese conglomerate. The top private equity firm is confident that this investment will help Masan Group accelerate its growth strategy and strengthen its financial position.
Bain Capital’s investment will allow Masan Group to delever its balance sheet and create a more efficient capital structure.
This will enable the company to focus on its core businesses and invest in new growth opportunities.
Private Equity News Vietnam
The investment also provides Masan Group with additional financial flexibility to pursue strategic acquisitions and partnerships.
Bain Capital’s investment in Masan Group is part of the firm’s broader strategy to invest in high-growth markets in Asia. The private equity firm has a long history of investing in companies with strong growth potential, and it believes that Vietnam is one of the most attractive markets in the region.
Bain Capital’s investment in Masan Group is a testament to the company’s strong management team and its track record of delivering strong financial performance.
The private equity firm is confident that Masan Group will continue to grow and create value for its shareholders, and it looks forward to working closely with the company to achieve its strategic objectives.
Private Equity News Vietnam
Overall, Bain Capital’s investment in Masan Group is a win-win for both companies. Masan Group will benefit from the financial resources and expertise of Bain Capital, while Bain Capital will gain exposure to one of the fastest-growing economies in the world.
Masan Group Overview
Masan Group is a leading Vietnamese consumer goods and fast-moving consumer goods (FMCG) firm that operates in multiple sectors, including food and beverage, animal nutrition, and branded consumer products.
The company was founded in 1996 and is headquartered in Ho Chi Minh City, Vietnam.
Private Equity News Vietnam
Masan Group’s portfolio of companies includes The CrownX, which is a strategic partnership with South Korea’s SK Group that focuses on consumer and retail businesses.
The CrownX’s subsidiaries include Masan Consumer Holdings, VinCommerce, and Techcombank.
Masan Consumer Holdings is a leading manufacturer and distributor of FMCG products in Vietnam.
The company’s portfolio of products includes fish sauce, instant noodles, and seasoning products. VinCommerce is a retail platform that operates over 2,600 stores across Vietnam, including supermarkets and convenience stores.
Techcombank is a leading commercial bank in Vietnam that provides a range of financial services to individuals and businesses.
Private Equity News Vietnam
Masan Group has a strong reputation for innovation and sustainable business practices.
The company has invested heavily in research and development to create new products and improve existing ones.
Additionally, Masan Group has implemented a number of initiatives to reduce its environmental impact and promote social responsibility.
Private Equity News Vietnam
Bain Capital’s recent investment of at least $200 million in Masan Group will provide the company with additional capital to strengthen its financial position and delever its balance sheet.
This investment marks Bain Capital’s first-ever investment in Vietnam, and the private equity firm has expressed confidence in Masan Group’s long-term growth prospects.
Private Equity News Vietnam – Market Conditions in Vietnam
Vietnam’s retail market has been growing at a steady pace over the past few years.
According to a report by Ken Research, the country’s retail market was valued at USD 143.3 billion in 2020 and is expected to reach USD 279.5 billion by 2025, growing at a CAGR of 14.3%. This growth is attributed to factors such as rising disposable income, increasing urbanization, and the growing middle class.
The country’s retail market is dominated by traditional markets, which account for over 80% of total retail sales.
However, modern retail channels such as supermarkets, minimarts, and one-stop shops are gaining popularity among consumers, especially in urban areas.
These modern retail channels offer a wider range of products, better quality, and a more comfortable shopping experience.
Private Equity News Vietnam
Supermarkets are the most popular modern retail format in Vietnam, accounting for over 60% of modern retail sales.
The country’s leading supermarket chains include Big C, Lotte Mart, and Aeon Mall. These chains offer a wide range of products, including fresh food, groceries, household items, and electronics.
Minimarts and one-stop shops are also gaining popularity in Vietnam.
These formats offer a more convenient shopping experience for consumers, as they are located closer to residential areas and offer a smaller range of products. Some of the leading minimart chains in Vietnam include VinMart, Circle K, and FamilyMart.
Overall, Vietnam’s retail market presents a promising investment opportunity for companies looking to expand their presence in the Southeast Asian market.
The growing middle class, rising disposable income, and increasing urbanization are expected to drive the growth of modern retail channels such as supermarkets, minimarts, and one-stop shops in the coming years.
Private Equity News Vietnam