GMG, a leading provider of media technology and services, has rebranded as Mercuri. The company also announced that it has raised a $50 million fund to invest in artificial intelligence (AI) and machine learning (ML) initiatives.
The rebranding reflects Mercuri’s focus on using AI and ML to reinvent the media industry. The company’s AI-powered solutions are already being used by some of the world’s leading media companies, including The New York Times, The Guardian, and The BBC.
**Mercuri’s fund will be used to invest in new AI and ML initiatives, as well as to acquire other AI-focused companies. The company is targeting a number of areas for investment, including:
Content creation: Mercuri plans to use AI to help media companies create more engaging and informative content.
Audience insights: Mercuri will use AI to help media companies better understand their audiences and target them with more relevant content.
Advertising: Mercuri will use AI to help media companies sell more advertising and improve the effectiveness of their campaigns.
Mercuri’s CEO, Nick Dargan, said that the company is “at the forefront of a revolution in the media industry.” He added that “AI and ML are transforming the way that media is created, distributed, and consumed.”
The rebranding of GMG to Mercuri and the launch of the $50 million fund are a sign of the company’s commitment to using AI and ML to reinvent the media industry. Mercuri is well-positioned to be a leader in this space, and its initiatives have the potential to significantly change the way that media is produced and consumed.
Here are some of the benefits that Mercuri’s AI-powered solutions can offer media companies:
Increased engagement: AI can be used to create more engaging and informative content that will keep audiences coming back for more.
Better targeting: AI can be used to better understand audiences and target them with more relevant content. This can lead to increased advertising revenue and improved campaign effectiveness.
Cost savings: AI can be used to automate tasks that are currently done manually, which can save media companies time and money.
Mercuri’s AI-powered solutions are already being used by some of the world’s leading media companies, and the company is well-positioned to be a leader in this space. The rebranding of GMG to Mercuri and the launch of the $50 million fund are a sign of the company’s commitment to using AI and ML to reinvent the media industry.
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