Hadley Mullin

Most Influential Private Equity – Hadley Mullin, TSG Consumer Partners

Hadley Mullin, Senior Managing Director of TSG Consumer Partners, has been named one of the most influential people in Private Equity as reported by Yahoo

Most Influential Private Equity Hadley Mullin TSG Consumer Partners

Hadley Mullin TSG Consumer Partners: A Leading Investor in Consumer Brands

Hadley Mullin is a Senior Managing Director at TSG Consumer Partners, a leading private equity firm that invests in consumer brands. Mullin is responsible for overseeing the strategy and management of the firm, originating new investment opportunities, diligencing new business opportunities, and structuring transactions.

She also works closely with the partner companies to help them grow and succeed.

Mullin brings a wealth of experience to her role at TSG. Prior to joining the firm, she worked for Bain & Company, where she gained valuable experience in a variety of practice areas, including consumer products, retail, and healthcare.

Her experience includes business unit strategy, sales and marketing optimization, and new product development. She has also worked with a number of high-profile brands, including Procter & Gamble, Coca-Cola, and Walmart.

Hadley Mullin TSG

Throughout her career, Mullin has been committed to mentoring and supporting women in business. She has been recognized for her efforts to promote gender equality and has spoken at numerous conferences and events on the topic. In addition to her work at TSG, she is also a board member of the Women’s Foundation of California, a non-profit organization that works to advance gender equity and justice.

Hadley Mullin: Personal and Professional Background

Hadley Mullin is a successful senior managing director at TSG Consumer Partners, a private equity firm that invests in branded consumer products and retail companies. She has a wealth of experience in the consumer products, retail, and healthcare industries, having previously worked at Bain & Company, a global management consulting firm.

Mullin has a strong educational background, having earned her MBA from Stanford University Graduate School of Business and her Bachelor of Arts from Dartmouth College. She is also a graduate of the Stanford Business School Executive Program.

Before her successful career in finance, Mullin started out as a paper girl and worked at a bagel bakery in her hometown of Larkspur, CA. She is a mother of two children and has balanced her successful career with motherhood.

Mullin is a trailblazer in the finance industry as a female investor. She has spoken out about the importance of diversity in the industry and has been recognized for her achievements, including being named to the Forbes Midas List of top venture capitalists.

Overall, Hadley Mullin’s personal and professional background has prepared her for a successful career in finance, and her dedication to diversity and inclusion has made her a role model for future generations of female investors.

TSG Consumer Partners: An Overview

TSG Consumer Partners is a private equity firm based in San Francisco, California, that invests in consumer companies. The firm was founded in 1987 and has since invested in over 100 companies across various consumer sectors. TSG Consumer Partners has a strong track record of building iconic, best-in-class brands, and has approximately $10 billion in assets under management.

TSG Consumer Partners invests in branded consumer products, retail, and healthcare companies. The firm has a deep understanding of the consumer goods industry, including the distribution channels, product lines, and consumer preferences. TSG Consumer Partners focuses on companies that have a strong brand and a differentiated product offering.

Hadley Mullin TSG

The firm’s portfolio includes companies in the food and beverage, personal care, and retail sectors. Some of its notable investments include BrewDog, a Scottish craft beer company; Huda Beauty, a cosmetics brand; and Backcountry, an outdoor gear and apparel retailer.

TSG Consumer Partners has a team of experienced professionals with a diverse set of skills and backgrounds. The firm’s leadership team includes Jamie O’Hara, the President; Hadley Mullin, the Senior Managing Director; and Dan Costello, Erik Johnson, and Michael Layman, Managing Directors.

Overall, TSG Consumer Partners is a leading private equity firm that has a strong focus on the consumer goods industry. The firm’s deep understanding of the industry and its ability to build iconic brands have made it a trusted partner for many companies in the sector.

Key Roles and Responsibilities

As the Senior Managing Director at TSG Consumer Partners, Hadley Mullin plays a key role in the management team. Her responsibilities include leading the firm’s investment strategy and overseeing the operations of the firm’s portfolio companies.

Mullin is also a member of the firm’s Investment Committee, which is responsible for making investment decisions and evaluating potential investments. She works closely with the operating groups within TSG to identify investment opportunities and develop strategies for portfolio companies to achieve growth and success.

In addition to her investment responsibilities, Mullin is also involved in the day-to-day management of the firm. She works closely with the CEO and founder of TSG to ensure that the firm is meeting its strategic goals and objectives.

Hadley Mullin TSG

Mullin’s leadership and teamwork skills are essential to the success of TSG Consumer Partners. She works closely with the management team to ensure that the firm is operating efficiently and effectively.

Her ability to build strong relationships with portfolio company management teams is also critical to the firm’s success.

Overall, Mullin’s key roles and responsibilities at TSG Consumer Partners involve managing the firm’s investments, overseeing the operations of portfolio companies, and working closely with the management team to achieve the firm’s strategic goals. Her expertise and leadership are essential to the success of the firm and its portfolio companies.

Investment Strategy and Opportunities

Hadley Mullin, as Senior Managing Director at TSG Consumer Partners, is responsible for originating new investment opportunities, diligencing new business opportunities, structuring transactions and working with partner companies, as well as helping to oversee the strategy and management of the firm. With approximately $9 billion under management, TSG focuses exclusively on providing equity capital to branded consumer and retail companies.

TSG’s investment strategy centres around identifying and partnering with breakthrough brands that have a proven track record of growth and a strong market position. The investment committee at TSG assesses potential investments based on a range of factors, including the company’s brand strength, market position, growth strategy, and financial performance.

TSG has a reputation for being a value-added partner to its portfolio companies, offering strategic guidance, operational expertise, and access to its extensive network of industry contacts.

This approach has been instrumental in helping TSG’s portfolio companies achieve their growth objectives and maximise their potential.

Hadley Mullin TSG

TSG’s investment opportunities are focused on consumer and retail companies that have the potential to be market leaders in their respective industries. TSG looks for companies that have a strong brand identity, a loyal customer base, and a differentiated product offering.

TSG’s investment philosophy is to partner with management teams that are passionate about their businesses and have a clear vision for growth.

TSG is committed to providing the resources and support necessary to help its portfolio companies achieve their full potential.

Overall, TSG’s investment strategy and opportunities are focused on identifying and partnering with breakthrough brands that have the potential to be market leaders in their respective industries.

TSG’s value-added approach and commitment to its portfolio companies have been instrumental in helping them achieve their growth objectives and maximise their potential.

Partnership and Collaboration

TSG Consumer Partners is a private equity company that invests in branded consumer and retail companies.

Hadley Mullin, a senior partner at TSG, is responsible for originating new investment opportunities, diligencing new business opportunities, structuring transactions and working with partner companies, as well as helping to oversee the strategy and management of the firm.

TSG’s approach to partnership and collaboration is rooted in its commitment to working closely with management teams to help them build their businesses. TSG seeks to provide not only financial support, but also strategic guidance and operational support to its portfolio companies.

TSG’s portfolio companies benefit from the firm’s deep industry expertise, extensive network of relationships, and operational resources. TSG has a team of experienced professionals who work closely with portfolio companies to help them achieve their growth objectives.

TSG’s partnerships with entrepreneurs and management teams are based on a shared vision for building successful businesses. TSG seeks to partner with entrepreneurs and management teams who have a clear understanding of their markets and a passion for building great brands.

TSG also works closely with investors and limited partners to ensure that their interests are aligned with those of the firm and its portfolio companies. TSG is committed to delivering strong returns to its investors and limited partners, while also creating value for its portfolio companies and the communities in which they operate.

Overall, TSG’s approach to partnership and collaboration is characterised by a deep commitment to working closely with management teams to help them build successful businesses. TSG’s extensive industry expertise, operational resources, and network of relationships make it a valuable partner for entrepreneurs and management teams looking to build great brands.

Operational Due Diligence and Transaction Structuring

Hadley Mullin’s expertise in operational due diligence and transaction structuring has been instrumental in TSG Consumer Partners’ investment success.

With her experience in Bain’s private equity practice, Hadley has conducted strategic and operational due diligence for private equity clients, honing her skills in identifying risks and opportunities in potential investments.

Hadley Mullin TSG

At TSG, Hadley is responsible for originating new investment opportunities, diligencing new business opportunities, and structuring transactions. Her role also involves working with partner companies to oversee the strategy and management of the firm.

In conducting operational due diligence, Hadley and her team assess a company’s operational capabilities, financial performance, and growth prospects.

They evaluate the strength of the management team, the effectiveness of the company’s processes and systems, and its ability to adapt to changing market conditions. This process allows TSG to identify potential risks and opportunities and develop a comprehensive investment strategy.

When structuring transactions, Hadley and her team work with the partner company to develop a deal structure that aligns with both parties’ interests.

This involves negotiating the terms of the investment, including the valuation, financing, and governance arrangements. Hadley’s experience in private equity and her expertise in transaction structuring enable her to develop creative solutions that benefit both TSG and the partner company.

Overall, Hadley’s expertise in operational due diligence and transaction structuring has been a key factor in TSG’s investment success. Her ability to identify risks and opportunities, develop comprehensive investment strategies, and negotiate mutually beneficial deal structures has enabled TSG to build a portfolio of successful consumer and retail brands.

Industry Focus and Portfolio

TSG Consumer Partners is a private equity firm that invests in consumer products companies. Hadley Mullin, Senior Managing Director at TSG, is responsible for originating new investment opportunities, diligencing new business opportunities, structuring transactions, and working with partner companies.

TSG has a diverse portfolio of brands spanning across various industries, including retail, cosmetics, beauty, healthcare, fashion, and fitness.

Some of the notable brands in their portfolio include Vitaminwater, Popchips, E.L.F. Cosmetics, Revolve, Smashbox, and Planet Fitness.

TSG’s investment strategy involves partnering with brands that have a strong market position and a loyal customer base.

They focus on companies with a proven track record of growth and a clear path to continued success. TSG’s team of experts work closely with their partner companies to provide operational support and strategic guidance to help them achieve their goals.

Hadley Mullin TSG

In the retail industry, TSG has invested in brands such as Revolve, an online fashion retailer, and Planet Fitness, a gym chain with over 2,000 locations worldwide. In the cosmetics and beauty industry, TSG has invested in E.L.F. Cosmetics and Smashbox, both of which have a strong presence in the beauty market.

TSG’s portfolio also includes companies in the healthcare industry, such as Vitaminwater, a popular sports drink, and Popchips, a healthier alternative to traditional potato chips. Their investments in these companies reflect their focus on health and wellness trends in the consumer products industry.

Overall, TSG’s industry focus and portfolio reflect their commitment to investing in successful consumer products companies with a strong market position and a clear path to continued growth.

Challenges and Successes

Hadley Mullin has faced several challenges throughout her career, but her passion and doggedness have helped her overcome them.

As one of the few female investors in the private equity industry, she has had to break through convention and prove herself time and time again. However, her success speaks for itself, and she has become a role model for women in the industry.

One of the biggest roadblocks that Hadley faced was the lack of diversity in the industry. When she joined TSG Consumer Partners in 2004, she was one of only a few female investors at the firm.

Hadley Mullin TSG

However, she quickly proved her worth and became a senior managing director. Hadley’s success has helped to pave the way for other women in the industry, and she continues to be an advocate for gender equality.

Despite the challenges, Hadley remains optimistic about the future of the industry. She believes that as more women enter the field, the industry will become more diverse and inclusive. Hadley’s success has also been recognized by others in the industry. In 2014, she was named a finalist for the Ernst & Young Entrepreneur of the Year® Awards.

Overall, Hadley Mullin’s success in the private equity industry is a testament to her passion and determination. She has broken through convention and overcome roadblocks to become one of the most successful investors in the industry. Her story is an inspiration to all those who face challenges in their careers, and she continues to be a role model for women in the industry.

Sales, Marketing and New Product Development

Hadley Mullin’s experience in consumer products, retail, and healthcare has been instrumental in TSG Consumer Partners’ success in sales, marketing, and new product development. The firm invests in brands that have a strong presence in the market, and Hadley’s expertise in these areas has helped them optimize their sales and marketing strategies to reach a wider audience.

TSG Consumer Partners’ approach to new product development is to invest in companies that have a diverse set of talents and a culture of innovation. Hadley plays a key role in identifying potential investments and assessing their product line to determine if they have the potential for growth and expansion. She works closely with the partner companies to develop and implement new product strategies that align with the company’s vision and goals.

The firm’s purchasing decisions are based on a thorough analysis of the market and consumer trends, and Hadley’s experience in retail has been invaluable in this regard. She has a keen eye for identifying emerging trends and understanding consumer behaviour, which allows TSG Consumer Partners to make informed decisions about their investments.

Overall, Hadley Mullin’s expertise in sales, marketing, and new product development has been a driving force behind TSG Consumer Partners’ success. Her knowledge and experience have helped the firm identify and invest in brands that have a strong potential for growth and expansion, and her commitment to innovation has helped the partner companies develop and implement new product strategies that align with their goals.

Mentorship and Gender Equality

Hadley Mullin’s success at TSG Consumer Partners has been attributed to her mentorship skills and her push for gender equality in the workplace.

As the only female investor at TSG when she joined in 2004, Mullin was already an anomaly. However, she quickly set out to change the status quo by advocating for more women in leadership positions and creating mentorship programmes to support their growth.

Hadley Mullin TSG

Mentorship has been a key strategy for Mullin in promoting gender equality at TSG. She has been a mentor to many women at the firm, providing guidance and support to help them advance in their careers. Mullin also established a formal mentorship programme at TSG, which pairs female employees with senior leaders in the company.

The programme aims to provide women with the tools and resources they need to succeed in their roles and advance to leadership positions.

Mullin’s efforts have paid off, with TSG now having a more balanced gender ratio among its employees.

The firm has also made progress towards gender balance in its leadership positions, with more women occupying senior roles than ever before. This has been attributed to Mullin’s mentorship and advocacy for gender equality, which has helped to create a more inclusive and supportive workplace culture.

Overall, Mullin’s approach to mentorship and gender equality has been a key driver of TSG’s success. By supporting women in their careers and advocating for gender balance in leadership positions, she has helped to create a more diverse and inclusive workplace culture that benefits everyone at the firm.

Work-Life Balance and Personal Interests

Hadley Mullin, Senior Managing Director at TSG Consumer Partners, is known for her ability to balance her professional and personal life. She is a strong advocate for work-life balance and encourages her team to prioritize their personal lives as well. Hadley believes that a healthy work-life balance is essential for overall well-being and productivity.

Despite her busy schedule, Hadley finds time to pursue her personal interests. She is an avid traveller and has visited several countries across the globe. Her love for travel has also inspired her to invest in travel-related companies. Hadley serves on the board of Radio Systems, a company that provides pet products and travel solutions for pets. She is also a board member of Charming Charlie, a fashion accessories company.

In addition to her interest in travel and fashion, Hadley is also passionate about maintaining a healthy lifestyle. She enjoys outdoor activities such as hiking and skiing. She believes that staying active is important for both physical and mental health. Hadley’s commitment to a healthy lifestyle is reflected in the companies she invests in. TSG Consumer Partners has invested in several health and wellness brands, including CorePower Yoga and Nutrisystem.

Overall, Hadley Mullin is a successful businesswoman who understands the importance of work-life balance and pursuing personal interests. Her ability to maintain a healthy balance between her personal and professional life has inspired many in the industry.

Frequently Asked Questions

Who is the CEO of TSG Consumer Partners?

TSG Consumer Partners does not have a CEO. Instead, it is led by a team of senior managing directors, including Hadley Mullin, who oversees the firm’s investments in branded consumer and retail companies.

What is the strategy of TSG Consumer Partners?

TSG Consumer Partners invests in high-growth consumer brands that have the potential to become leaders in their respective categories. The firm typically invests between $20 million and $500 million in companies that have revenues between $50 million and $1.5 billion.

How large is the TSG Consumer fund?

As of August 2023, TSG Consumer Partners has approximately $9 billion under management.

What is Hadley Mullin’s net worth?

Hadley Mullin’s net worth is not publicly available.

What is Hadley Mullin’s professional background?

Prior to joining TSG Consumer Partners, Hadley Mullin worked at Bain & Company, where she worked in a variety of practice areas, including consumer products, retail, and healthcare.

She has also served on the board of directors for several TSG portfolio companies, including BrewDog, Canyon Bicycles, and Huda Beauty. Mullin is known for her expertise in consumer brands and retail, and has been recognized as one of the most powerful people in private equity by Fortune magazine.

Hadley Mullin TSG


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