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Mintel Market Intelligence Company: Overview and Services

Mintel is a leading market intelligence company that has been providing research and insights to consumer-focused businesses for over 50 years.

The company offers a range of services, from social listening to social media management, to help companies understand consumer behaviour and make informed business decisions.

With a team of over 600 analysts and researchers across the globe, Mintel provides expert analysis and recommendations to help clients stay ahead of the competition.

Their innovative approach to market research and data analysis has made them a trusted partner for businesses looking to drive product innovation and understand their target market.

Mintel’s focus on innovation and marketing has made them a valuable resource for companies looking to stay up-to-date with the latest trends and consumer insights.

Their comprehensive reports provide data-driven insights into consumer behaviour, helping businesses to identify new opportunities and stay ahead of the curve.

Whether you are looking to launch a new product or expand your market reach, Mintel’s market intelligence can help you make informed decisions and achieve your business goals.

Market Intelligence Companies

Mintel’s Market Research Services

Mintel is a renowned market intelligence company that provides robust data and expert analysis to businesses across the globe. Its market research services are designed to help businesses stay ahead of the competition by providing them with accurate and timely information about consumer trends, industry trends, and future value forecasts.

Consumer Research and Analysis

Mintel’s consumer research and analysis services are designed to help businesses understand their target audience better. It uses primary research to gather insights about consumer behaviour, attitudes, and preferences. Mintel’s trend analysts and category specialists analyse this data to identify emerging trends and provide businesses with actionable insights that help them make informed decisions.

Custom Insight Solutions

Mintel’s custom insight solutions are tailored to meet the unique needs of businesses. It offers a range of services that include product intelligence, market analysis, and future value forecasts. Its team of experts works closely with businesses to understand their specific requirements and provide them with customised solutions that help them achieve their goals.

Mintel Reports and Expert Analysis

Mintel’s reports and expert analysis provide businesses with in-depth insights into various industries. Its market reports and research reports cover a wide range of sectors and provide businesses with a comprehensive understanding of the market landscape. Its expert analysts provide businesses with valuable insights that help them stay ahead of the competition.

Mintel’s market research services are trusted by businesses across the globe. Its robust data, primary research, and expert analysis make it a reliable partner for businesses looking to gain a competitive edge.

Strategic Applications and Data Services

Mintel is a global market intelligence and research agency that provides businesses with strategic applications and data services to help them make informed decisions. These services include competitive intelligence, market potential, strategic marketing decisions, and brand strategy.

Competitive Intelligence and Market Potential

Mintel’s competitive intelligence and market potential services provide businesses with insights into their competitors and the market potential of their products. Mintel uses its extensive database to provide clients with information on product trends, sizing models, and market potential. This information helps businesses to identify opportunities and make informed decisions about their products and marketing strategies.

Strategic Marketing Decisions and Brand Strategy

Mintel’s strategic marketing decisions and brand strategy services help businesses to develop effective marketing strategies and build strong brands. Mintel provides clients with insights into consumer behaviour and preferences, enabling them to make informed decisions about their marketing strategies. This information includes Mintel’s Global Consumer, GNPD, Menu Insights, and Purchase Intelligence.

Mintel Data Integration and Tools

Mintel’s data integration and tools services provide businesses with access to Mintel’s extensive database and analytical tools. Mintel’s database includes information on consumer behaviour, product trends, and market potential. Mintel’s analytical tools enable clients to analyse this data and develop insights into their markets and competitors.

Mintel’s client servicing staff are knowledgeable and experienced, providing clients with the support they need to make informed decisions. Clients can request more information and support from Mintel’s client servicing staff at any time.


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