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VMG Partners: Investing in Consumer & Software Companies

VMG Partners is a private equity firm that invests in consumer and software companies.

They typically invest between $10 and $50 million in companies with enterprise values of $50 to $200 million.

VMG partners with founder-owners and management teams to help them achieve the next phase in company growth, from extending distribution channels, adding new product lines, implementing creative marketing and brand strategies, building operational infrastructure, accessing capital and more.

VMG Partners

VMG was founded in 1999 by Vikas Mehta and Gautam Gupta.

The firm is headquartered in San Francisco, California. VMG has raised over $2 billion across four funds, and it has invested in over 40 companies.

Some of the companies that VMG Partners has invested in include:

  • Acure Organics (natural and organic personal care products company)
  • Freshly (meal delivery service)
  • Health Warrior (protein bar company)
  • HomeToGo (vacation rental marketplace)
  • Lively (women’s intimate apparel company)
  • Modern Fertility (fertility testing company)
  • OneHOPE (wine company)
  • Pipette (baby and toddler products company)
  • TheRealReal (luxury consignment company)
  • Thrive Market (online healthy food retailer)