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Fable Investments: The Beauty Investor You Need to Know

Fable Investments is a corporate venture capital arm of Natura &Co, a global cosmetics group.

Founded in 2020, Fable Investments seeks investments in emerging and high-growth companies in the beauty and wellness sectors.

The team has extensive experience in the beauty and retail industries, particularly in new market entry, sustainability, and scaling brands with a unique positioning.

Fable Investments’ investment portfolio includes Lyn Harris’ Perfumer H, a fragrance brand that creates scents using natural ingredients and refillable options.

The investment arm aims to support high-growth, differentiated, and innovative companies in the beauty and wellness space during their journey to become power players in the industry.

Fable Investments’ management team, which includes Thomas Buisson, Paola Felipak, Roger Schmid, and Sophia Sun, brings a wealth of operational experience and innovative technologies to the table to help entrepreneurs scale their businesses.

Top Beauty Private Equity Firms

Key Takeaways

  • Fable Investments is a corporate venture capital arm of Natura &Co that seeks investments in emerging and high-growth companies in the beauty and wellness sectors.
  • The investment arm aims to support high-growth, differentiated, and innovative companies in the beauty and wellness space during their journey to become power players in the industry.
  • Fable Investments’ management team brings a wealth of operational experience and innovative technologies to the table to help entrepreneurs scale their businesses.

Fable Investments and the Beauty Industry

Fable Investments is a Luxembourg-based corporate venture capital arm of Natura & Co, one of the largest pure-play beauty groups in the world. Fable Investments invests in emerging and high-growth companies in the beauty and wellness sectors, with a focus on new market entry, sustainability, and scaling brands with a unique positioning.

Venture Capital and Minority Investments

Fable Investments seeks to make venture capital and minority investments in beauty companies, with investments ranging from 2 million euros to 10 million euros. The firm has made several investments in the beauty industry, including British perfumer Lyn Harris’ Perfumer H, which was Fable’s inaugural investment. Fable Investments also raised its stake in Perfumer H in 2021.

Scaling and Market Entry

Fable Investments has extensive experience in scaling and new market entry, which makes it an attractive partner for beauty brands looking to expand their footprint. The firm’s management team has experience in the beauty and retail industries, which allows them to provide valuable insights and expertise to their portfolio companies.

Fable Investments’ investment portfolio includes a range of beauty brands such as Stratia, Maude, Loli Beauty, and more. The firm has also invested in established beauty brands such as Avon, The Body Shop, and Aesop.

Fable Investments’ focus on sustainability and circularity has also been a key factor in its investment decisions. The firm has invested in fragrance brand Robertet, which is known for its use of natural ingredients and refillable options. Fable Investments has also invested in companies that focus on exceptional workmanship, such as Miller Harris, which has a freestanding store in London.

Overall, Fable Investments is one of the power players in the beauty industry, with a strong focus on reactivity and scaling brands with a unique positioning. The firm’s operational experience and innovative technologies make it an attractive partner for entrepreneurs looking to grow their beauty businesses.

Sustainability and Innovation in Beauty Investments

Fable Investments, the corporate venture investment arm of Natura & Co, is committed to investing in sustainable and innovative beauty brands. The team has extensive experience in the beauty and retail industries and is particularly skilled in new market entry, sustainability, and respectfully scaling brands with a unique positioning.

Fable Investments has made several investments in sustainable beauty brands, including Loli Beauty, which makes natural and waste-free beauty products. Loli Beauty received a seed investment from Fable Investments in 2021, and the investment will help the brand to scale and expand its direct-to-consumer offering. Fable Investments also invested in Maude, a modern sexual wellness brand that is committed to sustainability and uses natural ingredients in its products.

In addition to investing in sustainable beauty brands, Fable Investments is also focused on innovative technologies and circularity. The investment firm is interested in refillable options and is committed to supporting brands that use natural ingredients and sustainable packaging. Fable Investments has also made minority investments in Stratia, a skincare brand that uses science-backed ingredients, and Lyn Harris, a luxury fragrance brand.

Fable Investments is not the only venture capital firm that is interested in sustainable beauty. Avon, The Body Shop, and Aesop are just a few of the beauty companies that have made commitments to sustainability and are investing in sustainable beauty brands. Private equity firms are also investing in the wellness sector, with Natura & Co making a minority investment in the fragrance group Robertet.

The beauty industry is rapidly changing, and Fable Investments is one of the power players that is driving this change. With its operational experience and reactivity, Fable Investments is well-positioned to identify and invest in new market entry opportunities and to help brands scale and expand their footholds in new markets. As the beauty industry continues to evolve, Fable Investments will be at the forefront of innovation and sustainability.

Frequently Asked Questions

What is the investment strategy of Fable Ventures and how does it relate to the beauty industry?

Fable Ventures is a corporate venture investment arm of Natura &Co, a Brazilian company with extensive experience in scaling premium brands. Fable Ventures focuses on supporting the growth of innovative emerging businesses in the beauty and wellness space through minority investments. Their investment scope covers beauty, wellness, innovative technologies, and other enablers related to these businesses. Fable Ventures’ investment strategy is aligned with Natura &Co’s purpose-driven approach to business, which prioritizes sustainability and social responsibility.

Can you provide information on the performance of Fable Fund in the beauty sector?

As a private investment firm, Fable Ventures does not publicly disclose information about the performance of their funds in specific sectors. However, Fable Ventures has made several successful investments in the beauty industry, indicating a positive track record.

How does True Beauty Ventures compare to Fable Ventures in terms of investment focus?

True Beauty Ventures and Fable Ventures have different investment focuses. True Beauty Ventures is a venture capital firm that invests in early-stage beauty and wellness companies. They focus on companies that are creating innovative products or technologies that have the potential to disrupt the industry. Fable Ventures, on the other hand, invests in emerging businesses in the beauty and wellness space through minority investments, with a focus on scaling and sustainability.

What are some successful beauty companies that Fable Ventures has invested in?

Fable Ventures has made several successful investments in the beauty industry, including Loli Beauty, a clean beauty brand that offers customizable skincare products, and Perfumer H, a luxury fragrance brand. Fable Ventures has also invested in Naturium, a skincare brand that focuses on high-quality, affordable products.

Can you explain the due diligence process that Fable Ventures uses when considering beauty investments?

Fable Ventures uses a rigorous due diligence process when considering beauty investments. The process includes analyzing the company’s financials, market potential, competitive landscape, and management team. Fable Ventures also evaluates the company’s sustainability practices and social impact.

Has Fable Ventures made any recent investments in emerging beauty technologies or trends?

Fable Ventures has not publicly disclosed any recent investments in emerging beauty technologies or trends. However, their investment scope covers innovative technologies related to the beauty and wellness space, indicating a potential interest in emerging trends.