Private Equity News Europe The Finnish Long Drink: A Fast-Growing Brand in the US
The Finnish Long Drink is a gin-based, grapefruit-flavored alcoholic beverage that has been a popular drink in Finland for decades. In recent years, the Long Drink has been gaining popularity in the United States, and is now one of the fastest-growing brands in the country.
The Long Drink was first created in 1952 for the Summer Olympics in Helsinki. The Finnish government wanted to create a refreshing and easy-to-drink alcoholic beverage for the event, and the Long Drink was born. The drink was a hit with the athletes and spectators, and it quickly became a national favorite in Finland.
The Long Drink is made with a blend of gin, grapefruit juice, and carbonated water. It is typically served over ice, and it has a refreshing and citrusy flavor. The drink has a 5% ABV, making it a relatively light alcoholic beverage.
In the United States, the Long Drink is currently distributed by The Long Drink Co., a company founded by four Finnish-Americans. The company launched the Long Drink in the US in 2019, and it has quickly become one of the fastest-growing brands in the country. The Long Drink is currently available in over 20 states, and it is growing in popularity every day.
There are a few reasons why the Long Drink has been so successful in the United States. First, the drink is unique and refreshing. It has a flavor that is unlike any other alcoholic beverage on the market. Second, the Long Drink is relatively low in alcohol content, making it a more approachable option for people who are not used to drinking hard liquor. Finally, the Long Drink has been well-marketed and promoted. The company has partnered with a number of celebrities and influencers, and it has run a number of successful advertising campaigns.
The Finnish Long Drink is a great example of a foreign beverage that has found success in the United States. The drink is unique, refreshing, and well-marketed. It is sure to continue to grow in popularity in the years to come.
Here are some of the reasons why the Finnish Long Drink is a fast-growing brand in the US:
Unique and refreshing flavor: The Long Drink has a unique flavor that is unlike any other alcoholic beverage on the market. It is made with a blend of gin, grapefruit juice, and carbonated water, and it has a refreshing and citrusy flavor.Opens in a new windowA Couple CooksFinnish Long Drink cocktail
Relatively low alcohol content: The Long Drink has a 5% ABV, making it a more approachable option for people who are not used to drinking hard liquor.
Well-marketed and promoted: The company has partnered with a number of celebrities and influencers, and it has run a number of successful advertising campaigns.
Growing interest in Finnish culture: There is a growing interest in Finnish culture in the United States, and the Long Drink is seen as a way to experience that culture.
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