Integrated Marketing Agency London #1 Integrated Marketing Agencies
With google’s pre-corona ad sales slowing, ominous omens from the struggles of indy agencies and the widely foretold death of the tradition ad model you could be forgiven for thinking that the Ad world is in decline.
With the growth in digital and social media categories combined with an increasingly scientific approach it’s become ever more important to engage with your prospective clients through effective marketing.
And what’s occurring is the rise of a new unified agency with tech and data hard baked into their DNA with the capital, traditionally a world class Ad agency hub, at the very heart of this shift with leading players emerging who adding significant tech clients to their slates.
So it’s only a matter of time before they start challenging for the long term relationships with the major FMCG brands and start selling you beans and toilet cleaner products, probably in that order…
And with that thought in mind, we have put together this guide to the best unified marketing agencies the capital has to offer right now.
What is Integrated Marketing?
Integrated marketing is a type of marketing that combines various channels such as digital, physical, and auditory in order to reach consumers. Integrated campaigns are often more effective because they combine the different strengths of each channel to create a more powerful message.
Digital channels like social media and blogs can help you to build relationships with your target audience by sharing interesting content that’s relevant to them.
This engagement leads to increased brand awareness and better click-through rates (CTRs). Physical activity also influences CTRs through location-based targeting where ads are delivered only when someone is inside a designated area. Audiokinetic research has shown that sound targets cognitive processes related to attention, memory recall, decision making, emotionality and trustworthiness which could lead people either towards buying or signing up for something else involving advertising.
Integrated marketing represents the future of successful online campaigning because it takes advantage of all available technology platforms in order not just reach but engage with consumers on an individual level.
By using integrated tactics across all channels, businesses can develop deeper connections with their customers which eventually results in higher conversion rates and more loyal followers!
Integrated Marketing Agency London Guide
Transmission
Transmission are a data-driven B2B marketing firm that believes in customer obsession. Transmission put your customers at the centre of everything ensuring every message is compelling, personally relevant, and receivable at exactly the right time.
Since the appointment of industry vetern and thought leader Alex Wares the already strong leadership team at Transmission have rebranded and gone from strength to strength.
Odd London
Odd London is a creative agency that builds aspirational lifestyles around brands, informed by real-time cultural insight and data.
Using their insight platform, they are able to put the voice of the consumer at the heart of their thinking. From advertising, to content, to retail and everything in between, Odd create desirable worlds that customers want to be part of which they call a marriage of creativity and data ‘Beautiful Effectiveness’ that they deliver for some of the world’s best-loved brands.
Odd London showreel example
Delete
Delete are in our Integrated Marketing Agencies London guide as they exist to provide businesses with ‘that’ chance to reimagine and reinvent their digital world.
Delete work for some of the world’s leading brands is recognised for challenging the market, driving innovation and accelerating business performance.
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Analog Folk
Analog Folk are in our Integrated Marketing Agency London guide as they help clients define strategies and transform their businesses, allowing them to create new value through digital technologies.
Using their “Folklore framework” AF help you build a more purposeful brand strategy and their innovation hubs will help you design more progressive digital thinking into your business.
Analog Folk then help you develop and incubate new digital-first business models with their change management specialists can help you land new business or operating models smoothly, and they can also set up bespoke training/upskilling programmes designed to enable clients to execute even the most advanced digital processes or ideas.
So if you think Analog only do B2C you’d be wrong. However, that being said, as you can see from their creatives they do do that very well…
So if you think Analog only do B2C you’d be wrong. However, that being said, as you can see from their creatives they do do that very well…
[embedyt] https://www.youtube.com/watch?v=IpSesCcNirw[/embedyt]Thinking Juice
Thinking Juice take the internal and external truths surrounding your brand and bring it to life in a convincing and creative way.
It needs to look stunning and it needs to work beautifully. So you get truly great results.
Thinking Juice showreel
[embedyt] https://www.youtube.com/watch?v=0HUB2fy2cWs[/embedyt]Accord
Accord are an award-winning, proudly independent marketing agency and company of creative thinkers, digital strategists, planning experts and problem solvers.
Clients come to them for ideas, inspiration, service and results. Many consider them true extensions of their team, working closely with them to develop and implement every stage of their marketing plans.
By combining data with media know-how, innovative technologies and digital best practice, they aim to deliver compelling and impactful campaigns that exceed expectations.
Accord portfolio example
[embedyt] https://www.youtube.com/watch?v=uvwiwDWoX1o[/embedyt]Chaos
Chaos are a branding and integrated creative agency that protects client interests, by creating inspiring brands, penetrating markets and engaging audiences.
Chaos attempt to “unsame” brands through effectively changing perceptions, attitudes, behaviours, destinies and lives.
Gripped
Gripped built an agency because they were tired of the cycle of disappointing agency engagements. Not all that long ago, they were sat where you are, trying to figure out how to grow a tech business. But don’t worry, there is a new way — the Gripped way —and it works.
Gripped is an inbound marketing agency that believes growth is science, not art. Made up of growth-focused inbound marketing black belts, proposition gurus and sales enablers they are obsessed with your growth and your success and work with B2B tech and software businesses in the UK to help shape your growth strategy, deliver on-going inbound marketing programmes and sales enablement services.
Gripped are not a normal marketing agency, they’re an inbound marketing agency. A growth platform. But mostly, they’re a company passionate about growth and their services are built to tackle the common problems that B2B SaaS and tech businesses face.
Birddog
Birddog has created a uniquely transgressive, volatile space in B2B marketing as they claim to have rejected all of B2B’s most sacred tenets and breached every convention.
Yet in 25 years of award-winning success, not many other agencies has proven more resilient.
[embedyt] https://www.youtube.com/watch?v=tQ5n-wIvUBU[/embedyt]Abacus
Abacus have a team of people who have worked at top London agencies over the course of their careers.
Abacus have delivered high quality work for blue chip corporate clients on big budget projects and now wish to offer their services to help well-funded start-up enterprises and ambitious small to medium-sized businesses.
Abacus know you value strategic competence, creative excellence, professional delivery and value for money – and that is what they offer.
Don’t Panic
Don’t Panic are underpinned by their unique Engagement Strategy, their campaigns really put creativity to work, creating as much value as possible and prioritising shareability at every touchpoint.
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Don’t Panic a creative agency whose work cuts through the noise, turning eyeballs into action and creating impact that lasts and which will endow your brand with resilience – an essential attribute in these trying times.
The Good Marketer
As one of the best firms for Small Businesses, TGM likes to think about themselves as unlike their competitors in that they cover the entire digital marketing spectrum.
From Facebook Advertising to Email Marketing, TGM attempts to bridge the gap for growing businesses who don’t require an in-house marketing team but would still like to grow, develop and succeed.
Atom42
Working in partnership with their clients, Atom42 mould around internal teams to provide support in the areas where they’re needed most to provide and deliver a well-connected acquisition focused digital marketing strategy.
A straight-talking bunch of 40 ‘atoms’, based in London, who love what they do and care about who they do it for. If you’re ready for a refreshingly different take on the tired old client-agency relationship, they’d love to help.
Atom offer a bespoke digital marketing service built around your needs, including PPC, SEO, web design & development, email, tracking & analytics, social, UX & mobile marketing.
Passion Digital
Since 2012 Passion Digital has built a team of digital professionals, each committed to remaining at the forefront of the digital space and delivering market-leading results for their clients and that’s why they are in our Integrated Marketing Agencies London guide
Passion’s desire is to become the most qualified and trusted digital marketing agency in the UK, a task that they are well on the way to achieving.
Their focus is on delivering business-changing results for ambitious clients, whilst sharing their knowledge amongst the wider industry through events and training.
Passion believe there is too much jargon, confusion and ambiguity within the industry and try to communicate in a user-friendly way, creating clarity and transparency in all they do, thus driving tangible value and ROI.
Make Digital
Make is a young, tight-knit and fast growing team of professionals, specialising in the latest website development and digital marketing trends.
With an average age of just 27, we’re at the heart of the digital revolution, yes, they may be creatively driven, but they also understand the cost and time pressures most businesses face.
Home
Home are in our Integrated Marketing Agencies London guide as they grow brands by helping them gain and maintain attention. Home believe an idea, strategy or product is stronger when built from multiple perspectives.
With the right minds working together, blending insight, creativity, data, media and technology, Home know how to influence the entire brand experience, creating a sustained impact on brand performance.
Site Visibility
Site Visibility is a full service digital marketing agency based in Brighton & London. We’re experts in SEO and specialise in getting to understand their clients’ businesses and what success looks like for them in digital.
As founders of BrightonSEO, Europe’s largest free search marketing conference, they’re uniquely positioned in being able to provide world class service by keeping up to speed through their extensive network of digital professionals and marketing resources.
Directive
Directive are a team of search marketing savants, creatives, and technical specialists
who love helping in-house teams at software companies excel in competitive markets.
Gravity Well
Gravity Well are in our Integrated Marketing Agency London guide as they are a boutique app development and creative digital agency in the centre of Bristol, UK.
Gravity Well use technology and design to transform businesses and delight users, specialising in MVP and prototypes, mobile and web apps, bespoke software, and hackathons.
Evolve, not replace. Gravity help their clients through digital transformation without requiring them to start again from scratch and understand that it’s crucial to integrate with your existing business systems and processes in order to minimise risk.
Blue Glass
Blue Glass is an award winning digital marketing agency – driven by creativity, backed by data and are trying to change the content marketing space by combining search and content strategy with special emphasis on data driven metrics.
What differentiates Blue Glass from other agencies is their client-centred approach and how they have dedicated their team structure to utilise specialists who combine creativity with technical problem solving capabilities.
With offices in Zurich, London and Tallinn Blue Glass are always at hand to make digital marketing human by bringing creativity, and data driven metrics together creating the connections you need to succeed.
Barracuda
Barracuda are in our Integrated Marketing Agency London guide as they are one of the oldest established independent firms in London and the very first UK agency to be officially accredited by Google and have been achieving big results for their clients ever since their humble beginnings back in 2000.
Qualified in Analytics, Searchmetrics, and have the highest level of Google certification, Barracuda get the bigger picture and will find the solution and the most cost effective way of achieving your goals.
Integrated Marketing is the creation of a unified and seamless experience for the potential customer to interact with the brand, company or organisation
“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics so, for instance, using social media to promote a live event to consumers combined with a direct mailing campaign to attract sponsors.
Generally speaking an integrated marketing agency will charge between £15 to 25k for an initial campaign although £50 to £100k is more common for full, sustained campaigns over a period of time
Integrated marketing agency
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