How to write a cover letter template – covering letter examples
Writing a compelling explanation of why you are suitable for the job is an essential part of almost every job application.
Not only do you have to make sure it sells your skills and abilities to recruiters, you also need to do it in a clear manner that persuades the reader to want to meet you so here’s our step-by-step guide to help you get started on writing a winning one.
Do your research
Take some time to look into the role you’re applying for and the company and use this info to focus your experience accordingly.
You should find out:
- What does the organisation do?
- Who are their competitors?
- Who is the target audience?
- What are the role responsibilities?
- What are the essential skills and challenges involved?
Remember, by doing this you’re already in front of the game
Once you’ve found answers to these questions, you’ll be able to make it clear in how your experience, skills and abilities match with the role involved.
This knowledge you allow you to tailor your application to the style of the company and demonstrates that you’ve got a real interest in the specific role and company.
How to format
Any application should be well-presented, concise and to-the-point.
Ensure its written using clear paragraphs and is also the right length as if it’s too long you’ll risk rambling or worse, boring the recruiting manager
And if it’s too short you’re unlikely to have included key points and may look brisk or unconcerned.
So half a side of A4 would be OK in terms of side and also effort.
How to address your application
Your application should be addressed to the person dealing with the applications.
Usually, this will be shown somewhere in the job advert but if not don’t be afraid to research by visiting the company’s website to track down the name of a relevant recipient or use an email tool like hunter.io as a direct approach will demonstrate your initiative and genuine interest.
Once identified we recommend ‘Dear Mr Smith/Dear Ms Jones’ as ‘Dear Sir/Madam’ is probably a little out of date now depending on the organisation.
How to structure
Although there are no set rules on how your application should be structured, making sure it flows well is vital if you want to impress recruiters.
Here’s a rough guideline on what to include when writing
Why are you getting in touch?
Your opening paragraph should be short and explain why you’re getting in touch and if possible reference where you found the ad or if someone referred you, do mention their name in this section.
Example: I wish to apply for the role of Digital Project Manager Manager, currently being advertised on rainmakrr.com. Please find enclosed my CV for your consideration.
Why are you suitable for the job?
Briefly describe your professional and academic qualifications relevant to the role and ensure you refer to each of the skills listed in the job description.
Example: As you can see from my attached CV, I have over five years’ experience in the Software Development and I believe the knowledge and skills I have in Pypthon built up during this time make me the perfect candidate for the role.
What can you do for the company?
Here’s your opportunity to emphasise what you can do for the company so describe briefly your career goals relevant to the position you’re applying for and not sounding like you plan to conquer the world and expand on relevant points in your CV including examples of previous performance to back up your skills.
Example: In my current role as Head of Paid at Digi Tech Ltd, I have been responsible for increasing incoming client enquiries for our B2B product lines by 36% in one year which helped the business increase its revenue by 12% year-on-year.
Here you double down and briefly summarise and wrap up by indicating you’d like to meet with the employer for an interview.
I am confident that I can bring this level of success with me to your company and help Rainmakrr build upon their reputation as one the UK’s fastest growing scale ups. With my previous experience and expertise, I believe I can actively contribute to your business growth as soon as possible.
Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.
Closing the letter
We recommend you sign off your with ‘Yours sincerely’ followed by your name.
We hope you liked our guide to how to write a cover letter template and start of our series on covering letter examples. Please also check out our Resignation Letter UK examples too
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