What’s the difference between a gaming and games recruiter?
Games refers to “soft” gaming i.e. video and mobile games i.e. PlayStation and Apple games while gaming refers to gambling. These two categories are very similar but completely different industries.
Why hire a specialist games recruiter rather than an IT recruitment agency?
The games industry tends to be introverted and almost siloed off from the rest of tech even though on the development side there is a lot of similar experience.
What are the normal fees and terms for games recruiters?
Games recruiter fees are a little higher than IT due to the specialism and less competition and range from 15% to 25% so the best way to start the process quick is agree a fair rate 20% of first year only with a fair clawback (3-6 month max).
What are the main technical languages if I want to work in the games business?
C++ and Java are popular languages for games studios and C# for Unity which is a popular framework. In addition any any domain knowledge of streaming is an added plus due to the launch of Stadia
Games Recruitment Agencies London – #1 GAMES RECRUITER GUIDE UK
The console, streaming and mobile interactive space is booming right now and valued at £5.7 billion and it truly is a field where only specialist search firms survive and prosper as many games professionals are either quite adept at how to hire talent or know how to pick the right recruiter.
Many IT firms try to get involved seeing the money involved and often having a personal interest but it’s the specialists who do well as often games professionals are there for their entire careers never having worked in any other category and the industry itself doesn’t have much crossover even with similar categories like gaming and esports.
Even Graphic Designers from animation and film don’t switch and VV despite it being a very similar skill set.
So this all that being said, welcome to our list of the best interactive entertainment recruiters in the UK – but before that let’s show case some of the hottest jobs in the UK Games Industry right now!
HOT GAMES JOBS MARCH / APRIL 2020
Holosphere VR – Senior Unreal Engine Developer
Unreal – Video Editor
Google – Executive Game Producer, Stadia Games and Entertainment
Natural Motion – Lead Designer
Now, for the recuiters…
Rainmakrr has over 15 years experience in the industry and has an extensive network. Try us
Datascope are a multi-award winning specialist. Animators, Artists, Programmers, Producers, Audio Designers, Mobile Developers, and Marketing.
Amiqus cover Gaming Jobs including Art, Animation, Design, Production, Programming & Commercial.
Aardwark Swift are an ward-winning specialists across console, mobile, toys and licensing sectors.
OPM Response Ltd provides a unique service acting as an intermediary between the employers and job seekers in the computer games and associated industries worldwide. As an established brand OPM consistently listen to their client needs and candidate stories to match expectations.
OPM pride ourselves on their work ethic and positive culture and they are always learning. OPM constantly evolve their process and code of conduct, ensuring they remain one of the best in the business.
InGame are a focused staffing solution provider for the games industry. Years of recruiting expertise have given them the edge with comprehensive knowledge and understanding of this interactive and ever progressing market.
InGame’s client base includes studios ranging from small and ambitious to internationally recognised AAA studios.
InGame is structured so that you have a consultant with deep video game experience dedicated to your focused job search. Once they have got to know you, your expectations, motivations InGame will provide you with the resources and options to realise your potential.
Gone are the days when an agency’s main weapon was its candidate database.
With global online networking, crowd-sourcing, social recruiting and niche job boards, so as a result the reecruiter landscape has changed for good. Companies find it easier to hire direct than ever before and candidates have many more routes into employment.
To add value, agents must think outside the box and develop new tools, resources and strategies for reaching the top 5-10% of passive candidates in the market quickly and in innovative ways. So consider Gravity to find your next hire!
Gaming Recruitment Solutions
The combination of over a decade of gaming specific recruitment expertise (Steven Jackson) and over 20 years of experience working in the sector (Paul Sculpher) helps GRS to understand your brief and requirements.
GRS believe that their time spent in the industry helps therm not only to know where to look for the right candidate, but also to determine the correct cultural fit.
Games Gurus Recruitment are boutique recruiter specialists to the games industry and cover permanent and contract recruitment across the globe.
Games Recruitment Agencies (9)
Executive Search Games – Does uk games recruitment need a new approach
In the old days you published your little baby in a fire and forget manner and that’s the era most CEO’s of major publishers were born into and career’s developed within but now we are in the new era of rapid technological advancement, big data, mobile everywhere and blockchainification and the modern studio CEO has been split in two.
What does this mean for games recruiters?
In this style the category style has always been a restricted beast. Many a big firm has eyed up the phenomenal revenues generated and entered the category only to beat a hasty and silent retreat when they realise how niche, interconnected and inward looking the category is in terms of recruitment at senior level.
One one side the traditional CEO runs a steady ship and there main challenge is transforming of their company, studios, brand IP and culture to the new world order while the new studio CEO is significantly younger and was born into the current culture but yet battles with the innate competition of the category and developing the inter-personality management skills the previous generation may have been more naturally equipped with whilst scaling.
Does this mean that executive search games firms in London and elsewhere can’t exist? It will be hard even with the new and massively connected categories of mobile, virtual reality, augmented reality and esports as outwardly there are common themes but in practise each is there only niche with very little cross over with the possible exception of VR/AR and games.
Lets look at some of the way executive search and games recruiters in general could improve the candidate pooland the recruitment process.
1. Gamification for recruiters
Using a gamification process to attract talent into the games industry and enhance the hiring process using the very same interfaces and experiences that the games developer candidates will be working with would be a great addition to the games recruitment process of any studio. It also would be highly appealing for the games recruitment agency that they share the same values as their client which could form an key part of their client acquisition success rate.
2. Games recruiters should engage with esports industry talent
It’s not what esports can learn from games, it’s the other way round. games should engage with esports recruitment providers for the very reason that these industries have significant layers of talent with deep salient experience and understanding of how to engage with player communities prior to launch, how to manage live league tables and stimulate player engagement and how to deliver on the spectacle of the actual competition or game launch. These skills are highly transferable as certain strands of the industry and in particular Downloadable Content categories like steam and mobile gaming do not have them baked into the launch process and as a result they can be over looked during the all important launch process in favour of in-life acquisition, monetization and iteration which the format naturally favours.
3. Combine recruitment with coaching
Possibly one solution for executive search and connected industries is a form of a executive search games service combined with industry and technical coaching deeply through the on-boarding period and crucial first six month period.
This would mean executive search firms proving recruitment services to the category could source qualified candidates from much wider, lower and in parallel industries and bring them in with a soft and supportive landing due to intense and highly experienced coaching to support them adjust, understand and excel during their early period.
Games Recruitment Agencies
Looking to hire for your studio? Check out our list of the best games recruitment agencies in the UK
Is the Games Technical Director Job the hardest hire in the games industry?
The salary is on average £74,969 according to Glassdoor
Being a Video Game Technical Director is recognised as one of if not the hardest hire in the games industry.
In this post we why this is and what if anything you can do about it
Why the Games Technical Director Job is so important
Outside of the founding or senior management team of a games studio or publisher the Games Technical Director Job is arguably the most important hire because so much of their near and long term success is dependent on the person in this role having exceptional level of ability across numerous skill sets.
Smartest Guy in the room
The Games Technical Director has to have a comparable if not greater level of technical understanding of modern software, architecture and methodology than a competent games developer. That alone makes it a small hiring pool but then because this is a developer lead environment they then have to be as clever if not as a sea of extremely clever and experienced team unless they are bring some serious firepower in other areas. And even then, you have to think, if I can’t rely on the Technical Director for guidance and stack decisions then who do I speak to!
The person who fills the Games Technical Director Job will be expected in a recent part of their career to have extensive experience with a breadth of programming languages and tools. They will get a pass on not being up to date with all modules and frameworks associated but this is a clear competency that a good Games Technical Director will need.READBritish Games Institute “becomes real” with National Videogame Foundation merger
You can’t just hire the hottest rock star head of development guru out there. The Technical Director will need to compellingly articulate and argue for adoption or investment in big ticket commitments for the company or project to underpin the long tail success against other factors which may have more short term gain like marketing, staffing or advertising. This will take exceptional communication and leadership skills that often a rock star developer however good they are has not yet cultivated.
Its a small pool
Internet Technical Directors and Games Technical Directors speak entirely different languages and rarely do they cross over to games. It’s weird, even the most interesting new trends in web development just won’t register on the radar of a games technical director and vice versa. This means you have to hire sideways from other games studios or catch an emerging star ready to make the jump into the management team
Why should they leave
Games development has long cycles and are now mostly real time services and Game Technical Directors are not the jump ship regularly types like their colleagues in the sales team. Also, Games Studios value the position and ensure they receive the full package and a market equal or leading salary.
So there you have it. A highly skilled multi-faceted technical/planning/creative management role in a niche industry with only a few suitable ready made candidates who are largely stimulated, well remunerated and happy in their current role and where you can’t confidently hire from the wider pool means…
The Games Technical Director Job is the hardest job to fill in the Games Industry! 🙂
How games recruitment and executive search gaming increasingly crossover
In this article we cover how gambling, games and virtual reality including augmented are three distinct categories yet increasingly each have technological and cultural crossover.
How games and gambling are increasingly similar
Gaming and gambling has an obviousrelation with games yet the industries have historically had virtual no crossover in terms of agenda, culture and people. However in recent years this has significantly changed as both industries particularly on mobile have begun to share audiences, similar user experiences and KPIs. Let’s take the hugely successful genre of social gaming which if you look under the bonnet has very similar customer acquisition and conversion techniques as mobile gaming.
How the Gacha game mechanic blurs the lines between social games and gaming
In fact, social gaming in the west has arguably largely evolved out of the “Gacha” technique from Japan with many Asian and Western games companies openly tried to emulate this technique when they realised how popular this method was with users. When done under the banner of social gaming it’s a games service but stripped bare and presented in a more naked form, Gacha looks a lot like a slots machine and it has been long speculated in Japan that this would eventual lead to betting type re-classification and regulation.
Then there is the significant amount of shared platform and demographic between mobile games and gambling this time with mobile gaming looking to emulate modern hugely successful mobile games services and in game currencies which blur or even obfuscate that it’s real world hard currency the user is spending.
Virtual Reality and Games have always had the same backbone
Now if we look at virtual reality and games it’s easy to see the obvious commonalities in customer profile, market, business culture and technology with games platforms such as oculus rift, facebook, HTC, Samsung all leading the way for mass market adoption of virtual reality through games entertainment.
Even the underlined programming languages and frameworks such as Unity and new virtual world SDKs like Improbable being widespread in games and used by virtual reality and augmented reality developers
What does this mean for gaming executive search?
This coming together of shared audiences, platforms, user experience and monetization inevitably creates shared skill-sets across these previous distinct industries means that executive search gaming and games recruitment increasingly has these three global talent pools to source from. Previously gaming and/or mobile gambling might have used gaming recruiters to source candidates from more “legitimate” categories such a telecoms and finance industries but now have the rich ecosystem of mobile gaming to select from where they can find amble talent with strong experience in modern funnels such as customer acquisition through mobile advertising and then converting through free introductory experiences into becoming a paid for customer, just like one of the key techniques for mobile gaming.
What does this mean for casino executive search gaming firms and gambling recruiters?
Casino executive search is probably where the potential crossover stops. Although Gaming Executive search and Casino recruiters may have significant crossover in terms of talents pools and transferable skills it does not translate across into the games, esports and virtual reality business cultures.
What does this mean for betting executive search?
The odds are evens on crossover with the games, esports and virtual reality talent pools. Here we have a clearly different business category with different career paths, business culture and product DNA. Although there is obvious cross over with gaming executive search the betting executive search firms rarely dive into the visual entertainment industries talent pools in the form of virtual reality or games and it is very rare to see an executive successfully transfer cross category here
How this talent cross fertilisation will strengthen all industries
With games, virtual reality executive search and uk games recruitment services driving this crossover this is arguably an example of a positive contribution progressive recruiters can make to the growth of a category by developing network in parallel industries and encouraging career crossover which brings in new ideas, techniques and skills into each industry.
So there you have it!
We hope you enjoyed our article on how uk games recruitment trends and gaming executive search will increasingly over the coming years have crossover!
Photo Credit: Bruce mars from Pexels. Sonic V Mario
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