Fashion Startups London #1 BEST LONDON FASHION STARTUPS 2020 Guide

Fashion Startups London #1 BEST LONDON FASHION STARTUPS 2020 Guide

Fashion Startups London

UPDATE: You can check out our full UK Startups and London Startups guides for 2020 by clicking the links

Sadly, physical clothing stores have been badly hit by Coronavirus while online stores and particularly marketplaces are growing rapidly and that’s all do to the change in consumer habits driven by improved fashion technology (“FashTech“) and processes and – as a result – online retail and the fashion tech that supports it is booming globally.

Combined with the rise of fast fashion as an industry trend which has it’s own ethical challenges, one thing is for sure, there is money to be made in the fashion startup world so here’s your guide to the hottest Fashtech in the capital right now.

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1. Thread

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Thread are making personal shoppers redundant at the affordable level as the app recommends what to buy based on your style, size and budget for free.

Thread do this by using AI and real-life stylists working behind-the-scenes to give users personalised ideas.

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Thread – fashion startups london

2. LoveCrafts

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Lovecrafts all began way back in 2012 when the team wanted to create the same wonderful yarny home for their crocheting friends and LoveCrochet was born in 2015.

Today, LoveCrafts have a global community of happy crafters all over the world and are the number one destination for knitting and crochet supplies.

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3. Unmade

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Unmade mission is to bring fashion & sportswear value-chains into the 21st Century.

UnmadeOS removes the guesswork from Production and connects Demand directly to Supply, enabling organisations to offer no compromise designs and sustainable fulfilment to consumers.

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Unmade – fashion startups london

4. Snupps

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Snupps has evolved from a private visual organizer to a social platform, connecting people around the stuff they own and love.

As collectors, both Sari and Mac wanted the connectivity around their collections to be seamless – whether privately with close friends, or publicly with like-minded people around the world.

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Today, they can use Snupps to keep track of their stuff and connect with others around the things they love – from sneakers and streetwear, to watches and art.

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Snupps – fashtech startups London

5. Lyst

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Lyst Established in 2010 from a small shed in Shoreditch London, Lyst’s journey began when founders Chris Morton and Seb Trepca set out to create a way for people to find the fashion they always wanted.

Now Lyst is one of the largest global fashion search platforms and lets you search thousands of online fashion stores at once, bringing together 5 million products from 12,000 of the world’s leading brands and retailers in one place.

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Lyst – fashion startups london

6. Depop

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Depop was founded by co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, Simon Beckerman.

Originally a social network where PIG’s readers could buy items featured in the magazine. After realizing that Depop needed a selling function, Simon re-envisioned the app as a global marketplace — a mobile space where you can see what your friends and the people you’re inspired by are liking, buying, and selling.

In turn, your friends and creative influencers all over the world can see the things you like, buy, and sell, and are inspired by you.

This ecosystem has supported Depop becoming a global conduit of connection, not only in m-commerce, but culture, design, and creative communities around the world.

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Depop – fashtech startups London

7. FarFetch

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Farfetch is pretty much the leading global technology platform for the luxury fashion industry and their mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

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Founded in 2007 by José Neves for the love of fashion, and launched in 2008,

Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,200 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.

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FashTech – fashtech startups london

8. This is YR

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This is YR goal is to enable you to build stronger relationships with your audiences through customisation experiences.

This is YR are pioneers in product customisation for the retail and event industries, ready to partner with your brand – whether you’re launching a small-scale project or an international campaign.

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9. Near St

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Near St is a powerful platform that seamlessly integrates with all kinds of new and old POS systems and allows automatic extraction of data in what they call Real-Time Local Inventory data, ready to feed it into partners like Google.

Max, Thomas and Nick founded NearSt in 2015, and ever since have been on a mission to get online shoppers back into real high street shops and believe that shopping from real shops should be easier and faster than buying online and have dedicated all our energy for the past years to connecting the products in thousands of local shops to the millions of shoppers looking for them.

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10. Love the Sales

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Love the Sales is one of the leading website for shopping the sales online as they make it easy to shop all the sales in one place.

Love the Sales partner with over 850 of the biggest retailers worldwide to find the best offers on the web for you, your wardrobe and your home and let you ‘favourite’ full price items and get alerted as soon as they go on sale.

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11. Cocoon

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Cocoon is a London-based monthly subscription service for handbag lovers where, for a £99 monthly membership, you can choose a bag from our collection of the most sought-after new season, pre-owned and limited-edition styles.

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While one monthly complimentary bag swap is included as a standard, you can keep you bag for as long or as little as you’d like. 

COCOON’s comprehensive offer includes the most coveted brands and styles –from vintage Fendi to the latest Bottega Veneta and their value-driven approach provides COCOON members access to brands reflective of their style and taste, allowing them to indulge in newness and variety in a smarter, less wasteful way.

Their hands-on approach guarantees premium personalised service and their flexible delivery options cater to the fast-changing needs of their members’ busy lifestyles.

London Fashion Starttups London Fashion Start ups UK cocoon

12. Reflaunt

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Reflaunt is a technology that promotes circularity by connecting luxury brands with the secondary luxury market.

The technology allows customers of brands to resell, donate or recycle their past purchases directly from the e-commerce site of the brand or the retailer.

London Fashion Starttups London Fashion Start ups UK reflaunt

13. Heist Studios

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Heist mission was born, to liberate women from disappointing underwear by innovating against ignorance and creating against constriction, they believe underwear can be an instrument for progress.

Through an innovative combination of technology from sports and space never before used in the category, and their scientific knowledge of the female form, Heist have created underwear world-firsts and have created shapewear that takes 5cm off your waist without a hint of tightness.

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14. EDITED

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EDITED have been automating retail decisions since 2009 and fuse data science and market data to help clients win in their markets.

EDITED helps the world’s biggest retailers get their products and pricing right by using A.I. and advanced machine learning, their powerful platform maps the entire retail market in seconds which helps their partners be first to spot crucial gaps in their market to then convert into gains.

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London Fashion Starttups London Fashion Start ups UK edited

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Fashion Startups London


You can check out our full UK Startups and London Startups guides for 2020 by clicking the links

Are you interested in starting a Startup or looking for more investment? Check out our best the best Venture Capital Firms London specialising in seed and Series A here.

And also our category AI Startups London, Blockchain Startups, Food Startups, Proptech Startups, Energy Startups, Govtech Startups, Edtech Startups, Mobility Startups and Fintech Startups Guides

What does FashTech mean?

Fashtech meaning fashion technology is both the intersection of Fashion and Technology in the era of global Digitization and the category of startups and platforms specialising in fashion technology

Which countries are leading FashTech?

In Europe both London and Berlin are establishing themselves as hubs for FashTech startups and investment

Which are the largest fashtech startups?

In the UK great examples of large FashTech startups would be Depop, Far Fetch and Lyst who all provide “marketplace” type platforms for fashion retail using technology to give them an advantage and global reach.

Is FashTech a good career move?

Yes! With the global switch from high st retail to online working in FashTech gives you great experience to FMCG, Retail, Global Markets and Technology as well as all the benefits of working in a growth category. Go for it!

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