The big Venture Capital Consultancy question – But can they hustle?
It’s entirely possible you’re working right now with a consultant or digital marketing specialist who is advising you on pre acquisitions in your ecommerce or brand pipe line. As VC firms abandon the high st chains due to the high risk nature and generally poor market conditions increasingly VC firms are looking at the B2C ecommerce category and need specialists to advise them on the quality of the digital marketing operation.
Like all fields, its easy to achieve an average understanding. After all we’ve all got our own social media profiles and many of us have a Shopify side hustle with an instagram or maybe even a small Google Ad spend. But that doesn’t make you an expert nor does it give you sufficient experience to complete the due diligence on a e-commerce’s digital marketing capability, flexibility and general operation model (including staff developer and retention, team structure, ability to experiment with new tech and abandon failing or out of date practises)
Does your Venture Capital Consultant have hustle?
One of the ways of assessing the capability of your digital marketing advisor’s ability to provide value to your VC firm’s pipeline is the simple question of whether they have good hustle.
A venture capital consultancy which can not display any of the aforementioned skills with demonstrable success either in their core operations or side projects means you are in more likelihood you’re dealing with a skilled operator but not one with skin in the game.
Ask about weaknesses
The modern digital marketer has got to now know such a vast amount of specialisms including semi-technical skills that they will naturally have weaknesses. The digital marketer who is providing venture capital consultancy services to your VC firm will be aware that they are only 80% competent in certain fields (i.e. above average but not masterly) and will have a support network to cover these areas.
For example here’s a list of modern digital marketing skills a Ecomms Director should have;
- HTML / CSS
- Email deliverability (DMARC / DKIM)
- Google Ads
- Facebook Ads
- Affiliate marketing
- Copy writing
- Content Marketing
- Team management
- Web development
- Web software
So if you can find a venture capital consultancy with hustle, with skin in the game and with a supporting technical network to apply and/or lean on with presentation skills you’re on to a winner.
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Image film credit: The Hustler