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Bedroom to Billion dollar industry fuelling Esports Executive Search growth

Video games has always been big business but until recently selecting the playing of video games in anywhere outside of Korean and Japan was unheard of. Now being a professional video game player or esports professional is a potentially highly lucrative career choice for the world’s top esports players.

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Esports goes large

eSports is now a billion-dollar industry that’s both threatening to disrupt and inspire and the real-life sports industry, with a global audience in the millions who are increasingly willing to travel and pay big ticket money to watch their esports legends playing live.

As an example of the sheer scale of eSports the most watched egames tournament of all time was hosted at the Intel Extreme Masters in Poland attracting an awe inspiring 45m+ viewers worldwide with 170K+ in attendance to watch live at the Spodek Arena in Katowice.

You can now bet on eSports

Like all successful sports a sub-category of egaming getting has emerged in a classic example of how an eco-system is created and becomes self fulfilling.  Naturally the UK with it’s legal, established and highly successful gambling industry has been quick to have a presence with major high st bookkeepers now having a presence in eSports including William Hill, Sky as well as general new challengers and niche specialists.

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Esports Executive Search Gaming crossover with Games Recruitment – Jerry Maguire

Rise of the eSports Executive Search London firm

This phenomenal growth in eSports into a mass market entertainment category that may be included in the 2024 Olympics means that a whole eSports industry has developed almost as explosively leading to a bonanza for the eSports Executive Search London firms who benefit from being in a talent cluster for four overlapping industries (eSports executive search itself, Event Management,  Games and Finance) while London itself is already host to a well established and global executive search and recruitment industries.

With all overlapping industries enjoying strong and stable growth, esports recruitment services and for active esports executive search london firms and beyond look like they have a strong and robust period of growth in from of them

Esports Executive Search London firms

https://www.norriejohnstonrecruitment.com/

https://www.odgersberndtson.com/

Talent. Focused. Results.

If you would like to contribute to this story about the boom in eSports executive search london firms or other aspect of esports, gaming or games recruitment industries please get in touch

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Is being a blockchain recruiter the hardest recruitment job in the world?

Annapurna Mountain Guide…London Super Sewer Cleaner…Donald Trump’s PR Advisor…Blockchain Recruiter? Serious, is being a Blockchain recruitment one of the toughest jobs in tech recruitment?

The development side we get. Actually finding and hiring a blockchain developer is getting surprisingly easy. Blockchain platforms are largely coded using modern programming languages like Javascript and Node for the back-end and blockchain hungry software engineers are dying to work on a sexy blockchain project and learn new highly valuable skills and experience.

The Technical Director is probably going to be your toughest hire – and we won’t even go to that here…

And then the aspect of building a crypto startup team is generally straightforward, although you naturally have to take a bit of a risk on category experience and the person being a self learner.

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Blockchain recruiter – your new start may look like this

Recruiting blockchain engineers for your startup when we don’t even know who the real big guy is

The reason its so hard to recruit a great blockchain developer for your startup or new division is that its such an opaque, new and fast moving category where’s there’s a lot of self proclaimed experts that you’ll probably want to hire.

The problem is many of them look like this…

Lets say you want a new founder of a hot startup with experience of building world class tech products. Which is perfectly reasonable. Yet the talent pool for this Ideal Blockchain Enginer type is ridiculously low because they either don’t exist or right now are working on their own version of exactly that.

You are better off finding a group of varied talent and commentary monkeys plus a genuine tech genius and getting them to collectively roast any potential candidate your blockchain recruiter has brought you

How to hire a Blockchain developer

The only way we feel to hire effectively for a senior critical executive for your startup or business division is to form a quorum of experts from various fields and validate the candidate at managerial, technical, industry knowledge levels and bring the pool down to only those who are a 80% pass on all categories.

Getting this panel together is needed and you will have to go external as it is very, very unlikely you have all the various experience internally unless you are an existing crypto play.

Setting up a hiring group will be worth it and we would suggest remunerating the members in some way as you’d want to still have a methodical recruitment process in terms of interview questions and that all takes time.

f you are interested in setting up a hiring group for a new hire then get in touch with Rainmakrr as we may be able to help.

Good luck!

[termposts]

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blockchain-recruiter-is-blockchain-recruitment-the-hardest-job Digital Agency London News & Opinion
Dan
Cryptocurrency executive search the hardest recruitment job in the world?
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Is Blockchain executive search the hardest job in the world? Himalaya Mountain Guide...Celebrity Big Brother Contestant....Blockchain Executive Search. Serious, is being a Blockchain recruiter the hardest job in the recruitment industry?
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Rainmakrr
Rainmakrr
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mission-impossible-how-to-get-ranked-in-content-marketing-agency-london-charts Digital Agency London News & Opinion

Mission Impossible Part I: How to get into the Top 100 content marketing agency London ranking in 30 days

It’s the UK, 2018 and you’re a content marketing agency London based.  As so you should be. You’ve got a business, a successful business. But you know if you rank in the top 10 search rankings for certain keywords you’ll get more business.

And you’ll be happy. Not life happy cigar moment look over the Surrey estate at the Paddocks or 2 bed flat off Bermondsey St, whichever configuration gets your goat. But happy none the less.

i-can-jump-out-a-plan-but-i-still-can-t-get-me-into-the-top-100-content-marketing-agency-london-charts-300x150 Digital Agency London News & Opinion

can jump out a plan but I still can’t get me into the Top 100 Content Marketing Agency London charts!

The problem is you’re not even in the Top 100 for google UK. And that’s a fact as arefs, semrush and moz keep telling you.

So you go all Tom Cruise and embark on a mission impossible style caper to get yourself up the ranking.

So the biggest step is just getting your damn ass out the plane. Like Tom does. But just less personal risk and a lower CGI budget involved. I mean surely just throwing yourself out the cockpit and steering your free flying SEO principles toawards the massive cross on the ground marked Content Marketing Agency London please land here gets you in the Top 100., sufficient to start your campaign. Surely?

WARNING: This Post will self destruct in 30 days time

IMDB image credit(s)

Mission Impossible: Fall Ouhttps://www.imdb.com/title/tt4912910/

 

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i-can-jump-out-a-plan-but-i-still-can-t-get-me-into-the-top-100-content-marketing-agency-london-charts Digital Agency London News & Opinion
Dan
Mission Impossible Part I: How to get into the Top 100 content marketing agency London ranking in 30 days
Description
It's the UK, 2018 and you're a content marketing agency London based.  As so you should be. You've got a business, a successful business. But you know if you rank in the top 10 search rankings for certain keywords you'll get more business.
Author
Rainmakrr
Rainmakrr - B2B Digital Marketing Agency
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4418009b-cdfa-4c1f-9237-8411f8031299 Digital Agency London News & Opinion
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games vr virtual reality augmented reality and gaming executive search

How games recruitment and executive search gaming increasingly crossover

In this article we cover how gaming, games and virtual reality including augmented are three distinct categories yet increasingly each have technological and cultural crossover.

How games and gaming are increasingly similar

Gaming and gambling has an obvious homonymous relation with games yet the industries have historically had virtual no crossover in terms of agenda, culture and people.  However in recent years this has significantly changed as both industries particularly on mobile have begun to share audiences, similar user experiences and KPIs. Let’s take the hugely successful genre of social gaming which if you look under the bonnet has very similar customer acquisition and conversion techniques as mobile gaming.

How the Gacha game mechanic blurs the lines between social games and gaming

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Recruitment Gaming Executive Search Gaming – Gacha

In fact, social gaming in the west has arguably largely evolved out of the “Gacha” technique from Japan with many Asian and Western games companies openly tried to emulate this technique when they realised how popular this method was with users. When done under the banner of social gaming it’s a games service but stripped bare and presented in a more naked form, Gacha looks a lot like a slots machine and it has been long speculated in Japan that this would eventual lead to betting type re-classification and regulation.

Then there is the significant amount of shared platform and demographic between mobile games and gambling this time with mobile gaming looking to emulate modern hugely successful mobile games services and in game currencies which blur or even obfuscate that it’s real world hard currency the user is spending.

 

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virtual reality augmented reality and gaming executive search cross over

Virtual Reality and Games have always had the same backbone

Now if we look at virtual reality and games it’s easy to see the obvious commonalities in customer profile, market, business culture and technology with games platforms such as oculus rift, facebook, HTC, Samsung all leading the way for mass market adoption of virtual reality through games entertainment.

Even the underlined programming languages and frameworks such as Unity and new virtual world SDKs like Improbable being widespread in games and used by virtual reality and augmented reality developers

 

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Esports Executive Search Gaming crossover with Games Recruitment – Jerry Maguire

What does this mean for gaming executive search?

This coming together of shared audiences, platforms, user experience and monetization inevitably creates shared skill-sets across these previous distinct industries means that executive search gaming and games recruitment increasingly has these three global talent pools to source from.  Previously gaming and/or mobile gambling might have used gaming recruiters to source candidates from more “legitimate” categories such a telecoms and finance industries but now have the rich ecosystem of mobile gaming to select from where they can find amble talent with strong experience in modern funnels such as customer acquisition through mobile advertising and then converting through free introductory experiences into becoming a paid for customer, just like one of the key techniques for mobile gaming.

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What does this mean for casino executive search gaming firms and gambling recruiters?

Casino executive search is probably where the potential crossover stops. Although Gaming Executive search and Casino recruiters may have significant crossover in terms of talents pools and transferable skills it does not translate across into the games, esports and virtual reality business cultures.

What does this mean for betting executive search?

The odds are evens on crossover with the games, esports and virtual reality talent pools. Here we have a clearly different business category with different career paths, business culture and product DNA. Although there is obvious cross over with gaming executive search the betting executive search firms rarely dive into the visual entertainment industries talent pools in the form of virtual reality or games and it is very rare to see an executive successfully transfer cross category here

 

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Good crossover? Esports Executive Search and Executive Search Gaming

How this talent cross fertilisation will strengthen all industries

With games, virtual reality executive search and uk games recruitment services driving this crossover this is arguably an example of a positive contribution progressive recruiters can make to the growth of a category by developing  network in parallel industries and encouraging career crossover which brings in new ideas, techniques and skills into each industry.

So there you have it!

We hope you enjoyed our article on how uk games recruitment trends and gaming executive search will increasingly over the coming years have crossover!

Photo Credit: Bruce mars from Pexels. Sonic V Mario

SEE ALSO

https://rainmakrr.com/2018/03/01/games-should-look-to-esports-executive-search/

https://rainmakrr.com/2018/02/27/executive-search-games-does-games-recruitment-need-a-new-approach/

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4418009b-cdfa-4c1f-9237-8411f8031299 Digital Agency London News & Opinion
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games vr virtual reality augmented reality and gaming executive search How games recruitment and executive search gaming increasingly crossover In this article we cover how gaming, games and virtual reality including augmented are three distinct categories yet increasingly each have technological and cultural
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best-b2b-digital-marketing-agency-london-list Digital Agency London News & Opinion

The Top B2B digital marketing agency London list

Please find below some our top B2B Digital Marketing Agency London list for 2018 in no particular order to help you find the perfect B2B Digital Agency London has to offer to help you drive sales.

UK startup government grants, loans and support organisations

f you would like help selecting the perfect company from the B2B Marketing Agency London cluster or other clusters such as Bristol or Manchester please get in touch as we would be happy to understand your requirements and help you.

Please also see our Account Based Marketing Agency List if you need ABM explained in more detail.

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best-b2b-digital-marketing-agency-london-list Digital Agency London News & Opinion
Dan
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Please find below some our top B2B Digital Marketing Agency London list for 2018 in no particular order to help you find the perfect B2B Digital Agency London has to offer to help you drive sales.
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Rainmakrr
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Content Marketing Agency London News | What is content marketing?

In this Content Marketing Agency London News article you will learn what is content marketing is and how to build your content marketing strategy to improve your business brand.

Whether you are a Search Engine Optimization (SEO) firm looking for business or you are a business looking for top content marketing agencies in London or beyond, this article will help you understand what is content marketing and why you need a content strategy.

What Is Content Marketing?

Content Marketing is a revolutionary but highly understandable and robust marketing technique that involves the process of creating and offering, directly or by form of amplification, relevant and engaging content, to efficiently reach out and connect with one’s target audience, often on their terms.

A good campaign offers something of value to your target audience via the most effective channel or platform for that prospective customer and in a manner that they favour and engage with.

What makes content marketing different is the value as seen by the audience, not just for you. Good content marketing is the difference between a paid marketing campaign that keeps popping up everywhere, but is ignored most of the time, vs. a blog that helps customers understand better and chose your service or product and potentially share it across platforms.

In terms of what is content marketing, in this sense, it is something that your audience reaches out for and engages with and not some something you repeatedly inflict on them.

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Content Marketing Agency London News – What is content marketing?

Building the strategy

The most important step to building an effective content marketing strategy is ensuring that you add value for your audience on a near individual level and at the point they are in the buying cycle.. When creating your content marketing strategy, it’s important to be original, authentic and feature a diverse range of content. However, it’s just as important to be heard and in this sense, effective delivery of the content through amplification or use of the most effective channel is vital

  • Infographics
  • Webpages
  • Chatbots
  • Alexa
  • Social Media
  • You Tube / Videos
  • Podcasts
  • Books
  • Blogs

There are now many channels you can use for effective content marketing – the key is to know when to use what channel to make it the most effective for your content market campaign which is why social media marketing is so important as it shows engagement and, if you get it right, it allows your audience to amplify your message. Nowadays SEM almost is social media in many campaigns as social media platforms are all about engaging, connecting and offering something of value that people are happy to share with each other.

What is content marketing in summary

  • Content Marketing creates awareness about your brand
  • Helps customers consider their options and your offer
  • Creates authentic engagement with your target audiences

We hope you found this useful and so get in touch if you need a specialist content marketing agency London based like us or beyond!

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content-marketing-agency-london-news-what-is-content-marketing Digital Agency London News & Opinion
Dan
Content Marketing Agency London News | What is content marketing?
Description
n this Content Marketing Agency London News article you will learn what is content marketing is and how to build your content marketing strategy to improve your business brand.
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Rainmakrr
Rainmakrr
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How the B2B digital marketing agency London cluster took over from Charlotte St

It’s 2018 and you’ll be hard pressed to find a traditional Ad firm in London anymore. It’s not that they are not there, it’s just they’ve been swamped first by technical marketers in the form of the SEO agency, out coded by the dev houses, out analysed by the ABM agencies and finally crowded out of owning their clients brand narrative by the Content Marketing teams.

Think back 20 years and this space was totally dominated by the Charlotte St based Ad agencies. Now the B2B Digital Marketing Agency London cluster is making all the home runs

How did this all happen…

Technology everywhere

Technology has been a huge factor in the rise of the boutique in both levelling the analytical playing field and bring super advanced software into the price bracket for even the smallest of agencies. This means the big Ad agencies no longer have a perceived qualitative or even quantitative advantage and find it very hard to hard that they have whilst still flying the big ABL TV creative banner.

Persona profiling

Back in the day the big agencies would have a whole team of researchers to show to their clients that they both knew who their customers where, what they liked and how to find them. Now that world has been throughly taken over by intent based marketing as lead by ABM specialists who are prepared to put their money where their mouth is and also go and find them and convert them.  This means the technological leadership is now equally in the b2b marketing agency London cluster’s camp as much as Charlotte St.

Rise of Social Media

Now for any campaign you have to have a supporting social media campaign and increasingly you are led by your social media and influencer marketing. Now the Social Media boutique will argue they have a more up to date and real time understanding of the brands audience because they engage with them every day. The big Ad firm can try to stick with their rather static customer segmentations definitions but we’re talking real time now baby

Content is King

Even the content marketing specialists are finally upping it’s collective game against the rise of the B2B digital marketing agency london cluster and realised they are not just there to reformat the images and copy from the big agencies latest christmas TV show piece onto the clients clunky word press CMS but they too in many ways are best their to own and influence the brand narrative. If done well a content marketing agency should be  jointly leading the brand strategy and customer engagement plan and no longer be an after thought.

All this means that the b2b digital marketing agency London cluster has taken over from the Ad world Charlotte St cluster now, of course, diffused to Shoreditch in search of the magic unicorn dust.

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b2b-digital-marketing-agency-london-crowded-out Digital Agency London News & Opinion
Dan
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It's 2018 and you'll be hard pressed to find a traditional Ad agency in London. It's not that they are not there, it's just they've been swamped first by technical marketers in the form of the 2B2 Digital Marketing Agency and the SEO agency, out coded by the dev houses, out analysed by the Account Based Marketing agencies and finally crowded out of owning their clients brand narrative by the Content Marketing agency.
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icons8-team-643415-unsplash Digital Agency London News & Opinion

What is Cryptocurrency? This question might be one of the most popular searches on Google nowadays. As cryptocurrency market continuously evolves, educating yourself on the key facts about this nascent technology is a must.

29 August, Rainmakrr We bet there is almost no person in this progressive world that did not hear about cryptocurrency. Cryptocurrency craze has taken over all of the news’ headlines earlier last year when the leading cryptocurrency Bitcoin has surged to the record highs.

But what is cryptocurrency exactly? If that is the question you’ve had in mind, consider yourself in the right place. In this short article, we will discuss the key facts and definitions that are related to the cryptocurrency market.

What is cryptocurrency?

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Simply put, a cryptocurrency is a digital or virtual currency that is created to act as a medium of exchange. Cryptocurrency utilizes the special technology called cryptography in order to secure and verify transactions. Digital currency also controls the creation of new units of cryptocurrency via cryptography.

Speaking differently, cryptocurrencies are limited entries in a database, which cannot be altered unless some specific conditions are met. This database is called the Blockchain. We will discuss this soon as well.

History of cryptocurrency: Who is behind it?

In fact, there have been numerous attempts at creating a cryptocurrency during the technology boom times in the 90s. However, most of the firms have failed to do so due to some complications, involving financial obstacles, fraud, and high competition.

Noteworthy, all of those systems have been using a Trusted Third Party approach. This implies that the companies that controlled them verified and assisted the transactions. Then, due to the failure of these companies, the formation of a digital cash system has been considered as something quite difficult to achieve.

This sentiment has been present until early 2009 when an anonymous programmer or a group of them introduced Bitcoin. The person/s responsible for the creation of the cryptocurrency-pioneer went under the alias, Satoshi Nakamoto. Satoshi has described Bitcoin as a “peer-to-peer electronic cash system.”

Satoshi Nakamoto announced his creation on 9 January 2009 on SourceForge:

“Announcing the first release of Bitcoin, a new electronic cash system that uses a peer-to-peer network to prevent double-spending. It’s completely decentralized with no server or central authority.”

Bitcoin is completely decentralized, which means that there are no servers that are involved in the transaction process. In addition, this implies that there is no central authority that monitors transactions. The concept is very much similar to peer-to-peer networks for file sharing.

What is the purpose of Bitcoin?

One of the key problems that almost any payment network is aiming to solve is double-spending. This issue is widely known as a fraudulent technique of spending the same amount of money two times. The conventional solution for this problem always involved a third party that kept records of the balances and transactions.

Yet, Bitcoin offered a revolutionary method for solving this issue. While a third party authority method carries the lack of privacy and control over your funds, Bitcoin is able to eliminate both of these.

How, you may ask? By using the unique technology called Blockchain.

What is Blockchain?

The Blockchain is a public ledger of all transactions that have ever happened within a network. This information is available for everyone in this network.

Every transaction is represented by a file that comprises the sender’s and recipient’s public keys, or wallet addresses and also the amount of assets transferred. The transaction on Blockchain needs to be signed off by the sender with their private key. Eventually, the transaction is broadcasted in the network, next, awaiting the confirmation.

Here is where the magic happens.

A block in a Blockchain is a complex mathematical problem that is based on a cryptographic technology. As the new block is created, it takes the date from the previous block, thus creating a connection.

Within a Blockchain, miners confirm transactions by solving this cryptographic puzzle. When they do so, they mark transactions as legitimate and spread them across the network. Then, every node in the network adds them to the database. Once the transaction is confirmed, it cannot be altered anymore, as it also becomes irreversible. For solving a puzzle and confirming a transaction, a miner receives a reward and a transaction fee.

What is cryptocurrency use?

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Cryptocurrency does not have a broad usage in the payment sector as of now, but it is rapidly developing. For instance, many shops, cafes, and even airports in various countries are moving to accept Bitcoins for their products and services. In addition, you can pay online with particular cryptocurrencies in a number of web-based shops.

However, the most usual use of cryptocurrencies involves investors – retail and institutional ones. People buy cryptocurrencies via cryptocurrency exchanges and then trade them based on their expectations regarding a value of a particular cryptocurrency. This is done with the ultimate goal of gaining profit, just like in trading in Forex and stocks markets.

Ending thoughts on what is cryptocurrency and its history

After reading this short article, you might be well-equipped to start exploring the world of cryptocurrencies. In our next articles, we will cover the basics of cryptocurrency trading and other essential topics related to this market. Stay tuned!

Do you have any questions about this article What is Cryptocurrency? Guide for Beginners”? Share them in the comments section below.

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