Part I: How content ate the London b2b digital marketing agency
It’s London UK, 2018 and you’re a B2B digital marketing agency. You’ve been called many things…B2B agency, enterprise sales and then along came social media and deep analytics and then access to your customer base totally changed. And not just the mark but the client as well.
Prior to that you may have done profiling, outreach and events combined with old school SEO. But now you’ve got to write from the heart and get deep into the domain competence. And that was even before GDPR made your client fearful of email lists or even legitimate qualified personalised 1-2-1 relevant outreach. Or picking up the phone as it used to be called.
Because targeted rich and relevant content marketing is the new cold call. It’s a new era and you can’t just knock on doors. It’s an era when doors come to knocking for you, if you make the right sounds in the right places. Welcome to Cold Call 2.0. Welcome to Content Marketing.
Welcome to the story of how content ate the b2b digital marketing agency.
IMDB mage credit(s)
Hannibal – https://www.imdb.com/title/tt0212985/
Godzilla – https://www.imdb.com/title/tt0047034/