With company competition at an all time high due to the rapid evolution of technology and the integration of booming global markets we look at the consultancies out there helping growth companies compete better by understanding their competition better and reaping the benefits so here’s a guide to competitive intelligence company guide.
If you’re not doing it now then be certain one of your rivals is so check out this list and contact the firms on it to start taking the lead so get in touch with Rainmakrr or any of these great intel companies in our guide to start giving you the intel to have a competitive advantage on your rivals.
What is competitive intelligence?
Competitive intelligence is the process of understanding your competitors and their strategies in order to stay ahead of them. This can include everything from understanding what they are doing with marketing, product development, and sales to learning about their business models and customer base.
By knowing your competition, you can create better products or services that meet consumer needs in a more effective way. Additionally, by thwarting competitor initiatives before they even materialize, you can protect your position as the leader in your market sector.
What is a competitive intelligence strategy?
Competitive intelligence (CI) is the process of acquiring and using information that can help you to improve your competitive advantage. This can include understanding your customers, competitors, and industry trends. By knowing what your competition is doing, you are able to adapt and stay ahead of the curve.
Top Competitive Intelligence Companies
Please find our guide to competitive intelligence consultants below in no particular order.
Aqute for two decades have arguably excellent Competitive Intelligence Services that enable their clients to make smart decisions.
Aqute’s clients include global brands and major institutions, who trust them to deliver accurate reports and actionable insights, and smaller companies racing their business rivals for growth.
Why Aqute is Top of Our List: Aqute has years of experience and does the detail.
Key Clients: Intel, BBC, Ford, Coca-Cola, Microsoft, IBM
Key Industries: Technology, Financial Services, Retail, Pharma
Quote: “Treat our competitive intel as ammunition. Aqute tells you what the competition is doing, in advance. So that you can defend yourself and counter-attack.”
Octopus are in our best competitor intelligence companies guide as they have an excellent reputation for isolating problems, delivering insightful answers and innovative options. Then, if needed, help make it happen.
Octopus offer a boutique feel with the big business capability and a real global reach and are trusted by some of the world’s biggest companies, investors, middle-market players, start-up innovators and also, in-house Competitive Intel functions.
Clients: Oracle, Mercedes-Benz, Aviva
Client quote: “Most importantly the valuable intelligence was provided by experienced business people who clearly know and understand the key issues. There is no comparison to what Octopus does. Amazing how much intelligence you found.”
Services: Competitive Intel, Competitor Profiling, Product Intelligence, Investment Intelligence, Counter Strike, Due Diligence
Deallus is in our top competitive intelligence consultants guide as they are one of the leading strategic firms operating across the global life sciences sector.
Their mission is simple: to prepare you for the future by delivering the forward-thinking assurance you need in an uncertain and highly competitive world.
Client quote: “If you are looking for an innovative life science consultancy that is a one stop shop, look no further than Deallus. We have worked with them on a range of projects over the past few years and they never disappoint. Whether we need help with new product planning, brand strategy or launch support, we can rely on Deallus to deliver compelling insights, robust consultancy and exceptional strategic guidance.” – Marketing Director, Top 10 pharma brand
4. Sedulo Group
Sedulo Group is in our top competitor intelligence companies guide as they offer a full suite of global tactical competitor intelligence consultancies, from global landscape studies to product deep dives & everything in between.
Leveraging best-in-class research, Sedulo help you go-to-market, defend market share & develop product roadmaps, all while helping you anticipate & plan for competitive threats.
Motto: Strategies to fuel your competitive edge.
Methods: Primary Research, Secondary Research, Strategic Analysis
Industries Served: Life Sciences, Technology & Telecom, Consumer Products, Financial Services, Healthcare, Energy,
5. First Step
First Step are in our top Competitive Intelligence Companies guide as they argue that being well aware of the challenges posed by competition and having sustainable competitive advantage is essential for the development of any successful business.
First Step support their clients by investigating the business models, shortcomings, distinctive competencies, and positioning strategies of their competitors.
Services: Wargaming, Competitive Analysis, Early Warning Signs
AIM as a leading competitor intelligence consultancy have been providing strategic intelligence services to Fortune 500 companies, government agencies, and other organizations for over 40 years and their certification in Competitive Intel through SCIP means AIM are dedicated and knowledgeable in their field.
AIM’s approach has provided competitive research and analysis, customized intel, database design and management, and more to numerous organizations worldwide.
Approach: Expert Research and Analysis, Leading UK and US Resources, Insightful Analysis, Innovative Information Technology, Experience
Motto: Targeted Information & Research
Testimonial: “Without question, this dynamic group of information researchers and analysts are among the finest in the world. They are skilled in seeking out the required data no matter where in the world it might reside.”
Aware’s are in our competitive intelligence company guide as their mission is to help organisations become the best and to become the best does not mean copying what competitors are doing today, or did yesterday.
You need creativity and innovation – anticipating tomorrow’s trends before they become today’s normality – keeping several steps ahead of competitors.
Key Services: Training, Research and Analysis
Motto: Competitive Intelligence for Business Growth
Mission: To help organization become the best.
Casade are in our top competitive intelligence consultants guide as they take a lot of pride in their specialization and don’t work outside the B2B tech sector, and don’t do B2C.
Their clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.
Clients: Cloudflare, Citrix, Adobe
Specialism: Sales Enablement including Churn, Win Loss Ratios
MBrain are in our Competitive Intelligence Companies guide as they are helping a lot companies by using their Competitive Intelligence Services platform which is powered by Artificial Intelligence, mPulse learns from its users’ preferences and recommends more information for competitive intelligence purposes.
Clients: IBM, Nestle, Hitachi, Philips, Samsung, Bosch
Quote: “Our solutions and services are tailored to serve a variety of business needs regardless of function, industry type or language barriers.”
Services: Market Intel, Media Intelligence
Kae are in our top competitive intelligence company guide as they believe that companies that generate and utilise in-depth customer or market insight have a competitive advantage.
They offer more relevant products and services to customers and are better prepared for external changes and their Insight services include Best Practice, Competitor Intelligence (CI) and Market Sizing.
How they can help: Increase profitability, Gain market share, Defend your position , Enter new markets, Solve unmet needs, Build winning propositions, Optimise your pricing, Create leading UX and digital experiences
11. Vision One
Vision One is one of the UK’s fastest-growing specialist market research companies helping domestic and international companies and brands make better decisions and profit through a deep understanding of their markets, people and culture.
Specialisms: FCG, Retail
Fuld believe by employing a number of sophisticated methodologies that produce a holistic external market view that helps clients navigate through disruption and create robust and concrete strategies to compete in their dynamic industry environment.
Values: Commitment to Success, Quality & Excellence, Intellectual Curiosity, Honesty & Integrity
Key Industries: Health, Energy, Financial Services, Consumer
Services: Market Insights, Competitive Intel, Strategic Planning
Intelligentsia are in our best competitive intelligence company guide as they are a global Market Intelligence and Commercial Due Diligence Consultancy. who are passionate about helping companies outperform their competitors and grow their businesses
Intelligentisa offer four suites of Intelligence Services which research Competitors, Channel Partners, Key Accounts and Strategic Investment Opportunities.
Core Values: Quality, Integrity, Partnership
Industries: Consumer Retail, Energy, Financial, Professional Services, Health, Tech, Media
Services: Competitive Intelligence, , Competitor Analysis, Market Intel, Commercial Due Diligence
Rauch are in our top competitive intelligence firms guide as they are a Silicon Valley research firm specializing in gathering competitive intelligence information in sophisticated B2B environments.
Rauch’s clients include some of industry’s leading technology (systems, software, web, networking, telecom, etc.), manufacturing, retail, health, finance, and insurance companies.
Key Services: Competitive Intel, Market Research, Market Analysis
Quote: “While many market research companies rely on customer and partner interviews for all of their primary research information, at Rauch Associates, we believe the best way to get accurate competitive information is to go directly to the primary source of the information being sought.”
15. Fletcher / CIS
Fletcher is in our competitor intelligence companies guide a global strategy consulting firm, headquartered in Williston, VT and is one of the longest-running, independently-owned primary research companies that serves global Fortune 500 companies.
Categories: Finance, Insurance, Life Sciences, Tech
Motto: Simple. Powerful. Insightful. Intelligence.
Principles: Competency, Culture, Compatibility, Creativity
Services: Market Research, Strategy Workshops, Trade Show Intell, Win-Loss Analysis
Affinis are in our top competitive intelligence consultants guide as their services are based on four main interconnected pillars, covering all the needs of an organization in terms of advice and strategic decision support.
Affinis is a consulting firm specializing in the research and analysis of strategic information, collected in the media sphere and through human exchanges.
Specialisms: Market Research
17. Aurora WDC
Aurora serves organizations worldwide in their efforts to win in the marketplace, deploy technology to amplify insights, and build a culture of intelligence.
Specialisms: Competitor & Executive Profiling, Market Sizing & Competitive Landscaping, Conference Intelligence & Tradeshow Coverage, Merger & Acquisition Intelligence
Clarion are in our guide as they are a full-service custom marketing research firm offering a wide range of qualitative and quantitative solutions and help their clients design, build and deliver high quality, high value, and actionable marketing insights, using proven methodologies and innovative techniques.
Services: research tools, including online & in-person focus groups, IDIs, ethnographies, and immersive diaries; online communities (MROCs); online & telephone surveys, online bulletin boards, and mobile phone studies.
Cognito are a Competitive Intelligence Services provider based in Portland, Oregon, with a passion for helping their clients grow and their broad experience includes technology products, financial products, consumer products, and sports apparel.
Services: Contextual inquiry and ethnographic techniques, focus group moderation, In-depth interviewing
Proactive is a global decision support, research and consulting firm that provides evidence-based strategic intelligence anchored by primary research.
Services: Intel based Strategic Planning, Competitive Intelligence, Market Intel, Customer Insights
Values: Service, Trust, Ownership, Continuous Improvement, Quality
Awards: US Business 2018 Best Market & Competitive Intel Company, Insight Success 2018 30 Most Admired Companies to Watch
21. Science Soft
Science Soft is a provider of IT consulting and software development services. Having started as a small AI product company, they then switched to IT services in 2002 and ever since they have helped non-IT organizations and software product companies improve business performance and quickly win new customers.
Industries: Manufacturing, retail, professional services, healthcare, finance, Telco
Clients Quote: “ScienceSoft’s work has facilitated more detailed and extensive data analysis. The team worked quickly, efficiently, and displayed extensive competence regarding back-end development. They clearly understood the scope and intent of the project and completed it using robust processes.”
EvalueServe are in our top competitive intelligence firms guide as they gather and turn information into decisions with their dynamic AI driven products and solutions. Activate and empower mission-critical, transformative work that grows your business.
Motto: AI-powered, expert curated, competitive intelligence.
Services: Competitive Intel, Market Intel, Sales Enablement, Data Analysis, Centralized Intelligence, Supply Chain.
Key Industries: Telecomm, Manufacturing, Information Tech, Energy, Software, Oil, Financial Services, Retail
Cipher provide Due Diligence, Competitive & Market Intelligence, Strategy Consulting & Support, Competitive Intelligence Services.
Services: Due Diligence, Competitive Intel, Market Intelligence, Strategy
Clients: Olympus, Cigna, Grainger
Client Testimonial: “Cipher went above and beyond our expectations to understand the nuances of our industry. The Cipher team was easy to work with and conducted invaluable research”
Competia are in our competitive intelligence consultants guide as they works best when companies need to drastically change the way they do business and grow aggressively.
Mantra: Think Ahead. Act Accordingly.
Key Clients: Air Canada, BMW, Canon, Nestle
Services: Strategic Consulting, Training, Speaking Engagements
Client Testimonial: “She rapidly grasped the challenges, and gave us the means and the research we needed to feed our strategic thinking process. The three words that would best define Estelle are: competence, competence and competence.”
25. The Think Factory
The Think Factory founded in 1992 as DIE DENKFABRIK The Think Factory one of the oldest competitive intelligence service providers in the world.
Since their foundation they have been successfully implementing competitive and market intelligence projects for their expanding base of international clients.
Categories: Pharmaceutical/healthcare, Chemical, High-tech, Software and telecommunications, Mechanical engineering, Automotive, Fast-moving consumer goods
Cognosis are in our top competitive intelligence firms guide as they can offer you Bespoke Competitor Analysis to help you identify and secure your competitive advantage by building a strategy for your own business that helps you objectively understand your competition and identify what’s required to stay one step ahead.
Services: Competitor Intel, Benchmarking. Wargaming, Early warning, monitoring and detection
I-Intelligence works at the intersection of intelligence, foresight, strategy and policy and offer a unique portfolio of research, training and advisory services to public and private sector organisations operating in challenging environments.
Mantra: Acquire. Analyse. Act.
Industries: Government, International Organizations, Private Sector
Services: Competitive Intelligence & Monitoring, Social Media Monitoring
Innovis, since 1992, have supported decision-making, implementation and execution across the LIFE SCIENCES, DIGITAL HEALTH & IT / TELCO sectors, leveraging world-class CI and marketing expertise through experienced senior industry leaders who advance strategic thinking and nurture company and brand strategies.
Industries: Life Sciences
Specialisms: comprehensive competitor investigations, pre-sales account intelligence (IT/telco), market intelligence, due diligence investigations, new product concept
29. Info + Daten
Info + Daten are in our top competitive intelligence firms guide as they believe Strategic advantage is a broader and longer-term concept than competitive advantage.
A competitive advantage refers to something a company does better than the competition and includes any capability that provides value in executing a business model, such as cost advantage, brand reputation, productivity, or customer satisfaction. Key elements in managing a strategic advantage are Offensive Intelligence and Protective Intelligence.
Mantra: Intelligence powers success
Services: Strategy, Counter-intelligence, Intelligence Collection
Client Testimonial: “My experience has been extremely positive; Udo and his company have provided high quality work across the board, something which is rare to find. Udo is honest, reliable and very results-oriented.“
Ivy provides facts and strategic analysis that help corporations make critical business decisions when exploring growth markets, researching competitive practices, improving operational efficiencies and infrastructure, enhancing capabilities and seeking expansion through mergers and acquisitions.
Process: Planning, Secondary Research Primary Research, Primary Analysis, Strategic Insights, Strategic Decisions
Services: Competitive Insight, Due Dil, Market Analysis
Motto: Facts from the source, decisions with confidence
31. Sharp Market
Sharp Market are in our competitive intelligence company guide as they assemble a team and customize an investigation to discover all facets of your problem or opportunity, then transform their findings into a powerful competitive advantage.
Motto: We kick clients in their assumptions.
Quote: “While we address your specific issues, our comprehensive investigations often raise new questions that reflect changes regarding competitors, products, industries, and trends that will impact your business. What we uncover is not available online or easy to find.”
Key Clients: American Express, Nissan, Patagonia, Hilton Hotels
Client Quote: “The skill and thoroughness of your research methods and comprehensive results in terms of accurate data and information are unmatched by others in the industry.”
32. Tyson Heinz
Tyson Heinz offers a proven approach to developing authentic and accurate Competitive Intelligence Services, yielding the most reliable insights on any company and any industry in nearly every country and offer services in the following broad categories.
Services: Competitor Analysis, Profiling, Market Intel, Competitive Benchmarking
Key Quote: “We deliver more rigorous, custom-developed research on your competitors, markets, and customers, providing better intelligence that allows you to make the best strategic decisions for your company.”
Client Testimonial: “We’ve never seen research and analysis of this depth and quality from any other firm. I wouldn’t take the chance on using anyone else.”
Quantumiii are in our competitive intelligence company guide as they have had involvement in Knowledge Management and Personal Knowledge Management, combined with an involvement in Intelligence and Counter-intelligence spanning nearly four decades and can meet your needs in the fields of Competitive Intelligence, Risk Intelligence and Business Counter-intelligence.
Services: Risk intelligence, Strategy Consulting, Actionable Information and Knowledge Management services
Competitive Intelligence Companies Australia
1. Mindshifts (AUS)
Mindshifts are in our top competitive intelligence firms guide as their Mentoring Services are a series of one-on-one sessions that have been designed to help the client attain a high degree of specialist knowledge within a short time frame.
These sessions can be geared towards establishing their own CI practices, developing specific skill sets or receiving support and guidance for specified Competitive Intelligence projects.
Quote: “We help organisations and individuals improve the quality of their decision making in both their professional and personal lives. We support our clients to gain clarity and plan for better outcomes.”
Services: Coaching, Strategic Planning, , War Games, Keynote Speaker, Workshops
Key Clients: CAT, Ernst & Young, Johnson & Johnson, Novartis
What are the pillar concepts of business intelligence?
Fundamental concepts of business intelligence include understanding what data is available, extracting the needed information, and making it accessible for use by decision-makers. Additionally, BI tools are used to create interactive reports and dashboards that can help managers make informed decisions about their businesses.
One key element of BI is the ability to transform raw data into actionable insights that can be used to improve operations or drive strategy. This involves automating processes so that analysts can focus on more meaningful analysis while also freeing up time for them to consult with customers or partners. Finally, visualization plays an important role in enabling users to understand complex entities and relationships in a way that is easily understood. is competitive intelligence example?
What are the best ways to gather competitive intelligence?
1. Gather content from your industry peers
2. Monitor competitor websites
3. Use social media to keep up with trends and news related to your industry
4. Attend trade shows and events in order to learn more about new products or services
5. Retain a competitive intelligence consultant or specialist
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As any of the Competitive intelligence companies in our guide will tell you, competitive intelligence is an approach, process and forward looking practices used in producing knowledge about the competitive environment to improve organizational performance.
You can obtain competitive intelligence about customers by using social media, primary research and customer reviews but one of the best methods is interviewing past and current customers as well as ex or even current employees if ethically done.
When asked “How to Conduct Competitive Intelligence Research” we recommend you firs identify your competitors then set objectives in terms of what you want to acheieve and your preferred data collection strategies and how you plan to rather and analyze your data with limits in terms of ethics and corporate guidelines and then decide how you plan to relay insights to key stakeholders and your intended action plan.
When asked What are the benefits of competitive intelligence? we’d say the main benefits is to discover what competititors customers are saying about their and your own products and services. so that you can identify the areas competitors are better than you at and look at how you can improve what you are doing by creating new ideas not just to serve customers better but also how you present these ideas duing the sales process.
We hope you liked our guide to competitive intelligence companies