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Cascade Insights

Cascade Insights is a competitive intelligence company that specialises in market research and competitive intelligence for B2B technology companies.

The company is based in Oregon and was founded by Sean Campbell, who has over 17 years of experience in providing strategic insights and actionable intelligence to the B2B technology industry.

Cascade Insights has become a go-to resource for B2B tech companies looking to gain a competitive advantage in the marketplace.

The company’s deep domain expertise in the tech industry and its ability to deliver detailed insights that other firms cannot provide has made it a trusted partner for clients such as Salesforce, Symantec, Dell, Microsoft, and Cisco.

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As a CEO and founder of Cascade Insights, Sean Campbell leads a team of experts who help marketers, product managers, research teams, analysts, and more make better business decisions.

The company’s focus on B2B technology companies and its expertise in market research and competitive intelligence make it a valuable asset for any company looking to gain a competitive advantage in the marketplace.

Competitive Intelligence Firms

Company Overview

Cascade Insights is a B2B market research and competitive intelligence company that specializes in providing valuable insights to tech companies. Founded in 2006, the company is headquartered in Portland, Oregon, and has a team of experienced professionals who understand the complexities of the tech industry.

Cascade Insights’ services are particularly useful for companies in the SaaS, software, and cloud industries. The company offers a range of services, including B2B customer experience research, product/service research, marketing enablement research, sales enablement research, and more.

Cascade Insights’ team of experts has a deep understanding of the B2B tech industry and has worked with some of the biggest names in the industry. The company’s clients include Microsoft, IBM, Dell, and HP, among others.

The company’s competitive intelligence research services are particularly notable. Cascade Insights provides organizations with insights into their competitors’ products, services, strategies, strengths, weaknesses, and market position. This information can help companies make better business decisions and gain a competitive advantage in the marketplace.

Cascade Insights’ approach to market research is data-driven and highly analytical. The company uses a variety of research methods, including surveys, interviews, and focus groups, to gather information. The company’s team of experts then analyzes the data to identify patterns and trends, providing clients with valuable insights into their target market.

Overall, Cascade Insights is a reliable and knowledgeable partner for companies in the B2B tech industry. The company’s expertise in market research and competitive intelligence makes it a valuable asset for any company looking to gain a competitive edge in the marketplace.

Services Offered

Cascade Insights is a B2B market research and competitive intelligence firm that offers a range of services to help businesses make better decisions and gain a competitive edge in the marketplace. The company specializes in providing detailed insights that other firms just can’t provide.

Market Research

Cascade Insights provides market research services to help businesses understand their target markets better. The company’s market research services include buyer persona research, surveys, and market research projects. Through these services, businesses can gain a deeper understanding of their customers’ needs, preferences, and pain points.

Competitive Intelligence

Cascade Insights’ competitive intelligence services help businesses gain a better understanding of their competitors’ products, services, strategies, strengths, weaknesses, and market position. This information can be used to develop more effective marketing strategies and gain a competitive advantage in the marketplace.

Marketing Services

Cascade Insights also offers a range of marketing services to help businesses develop and execute effective marketing strategies. These services include B2B customer experience research, B2B product/service research, B2B marketing enablement research, and B2B sales enablement research.

Overall, Cascade Insights’ services are designed to help businesses make better decisions, gain a competitive edge, and achieve their goals. With its expertise in B2B market research and competitive intelligence, Cascade Insights is a valuable partner for businesses looking to succeed in today’s competitive marketplace.

Key Products

Cascade Insights is a competitive intelligence research firm that provides B2B tech companies with customized market research and marketing services. The company has a range of products that help its clients in various fields, including IT Services, FinTech, MarTech, Health Tech, Green Tech, EdTech, AdTech, Legal Tech, BioTech, GovTech, and InsurTech.

One of Cascade Insights’ key products is its competitive intelligence research service. This service helps clients gather and analyze information about their competitors’ products, services, strategies, strengths, weaknesses, and market position. The company’s team of experienced analysts uses a range of research methods, including primary and secondary research, to provide clients with detailed insights into their competitors.

Another key product offered by Cascade Insights is its market research service. This service helps clients understand their target market and identify new opportunities for growth. The company’s team of market research experts uses a range of research methods, including surveys, interviews, and focus groups, to provide clients with actionable insights into their target market.

Cascade Insights also offers a range of other products and services, including:

  • Brand research: This service helps clients understand how their brand is perceived in the market and identify opportunities to improve their brand image.
  • Product research: This service helps clients understand how their products are perceived in the market and identify opportunities to improve their product offerings.
  • Customer research: This service helps clients understand their customers’ needs, preferences, and behaviours, and identify opportunities to improve their customer experience.
  • Marketing research: This service helps clients understand the effectiveness of their marketing campaigns and identify opportunities to improve their marketing strategy.

Cascade Insights is constantly developing new products and services to meet the evolving needs of its clients. The company’s focus on innovation and customer-centricity has helped it become a trusted partner for B2B tech companies looking to gain a competitive edge in their respective markets.