However, how would you know for sure? Choosing a B2B Marketing Agency in London or in any other city in the world is neither easy, nor it is a small decision. It is as important as choosing your business partner, and in fact, it is exactly like that.
How to choose the best B2B marketing agency in London: Reality
Today, we will present you the perfect way of understanding the value behind a particular B2B marketing agency. You might not even believe it, but all you need to do is ask them one simple question. But we will come back to that a bit later.
Three Key Characteristics of a Pro B2B Marketing Agency
At first, let’s dig a little bit deeper into the concept of experience. What is the necessary experience that the top-notch B2B digital marketing company should possess? In the best-case scenario, such company should praise itself in the three following qualifications:
Each and every great B2B marketing agency in London and anywhere in the world will take time to get to know your audience. We talk about an in-depth approach – they should not just get an idea about your persona customer. The details are what matters the most – what motivates your customers, which obstacles they might face during the decision-making process, how they prefer to communicate, etc.
Alignment between Marketing and Sales
You already know, while searching for a reliable B2B marketing agency, London will have you puzzled – there are just so many of them.
However, take note now – the importance of this point cannot be overstated. In case you come across an experienced B2B marketing agency, their experts will know that this is crucial. Professionals will have the extensive experience working with both sales and marketing teams, so they will know exactly how the process goes.
Therefore, this allows them to easily distinguish the steps in the sales funnel and understand how to support these steps and which strategy is best to adopt. The connection between marketing and sales is vital – the marketing team should have an idea which kind of sales leads they need to generate.
Sales Enablement Tools
A highly experienced B2B marketing agency should have a clear idea about the creation of effective sales enablement tools. They also should be able to deliver an engaging content that can be further utilized by the sales team in order to facilitate the process.
While there is a myriad of such tools that can be created, each B2B digital marketing agency might have its own set. It is very important for an agency to be able to create online channels for salespeople that can be used.
B2B Marketing Agency Experience: Getting to the point
Now, coming back to our question that can help you choose the best B2B marketing agency in London or any other city. Taking into consideration the three above factors, one should be able to derive that the best digital marketing agency should be efficient in sales enablement.
“Which experience do you have in planning and executing sales enablement strategies?”
Why exactly this question? This is because the answer will make it crystal clear for you how a particular agency approaches B2B marketing. In case you are dealing with an experienced agency, they will talk to you directly about closing sales and how their marketing initiatives can support and facilitate those sales.
Speaking differently, they will have a clear idea about sales enablement. However, what is a sales enablement?
This is a broad and constantly evolving concept that, in fact, plays a very important role in B2B companies. The key purpose of sales enablement is to make sure that is every sales representative has the necessary skills and access to assets in order to improve every communication with clients. This is the idea that each person in marketing and sales is actively aware about all the specifics and details of the sales pipeline and has the critical skills to facilitate it.
Ending thoughts on choosing the best B2B marketing agency in London
The unfortunate reality is that too often, many agencies misunderstand the true meaning of sales enablement. A lot of inexperienced B2B marketing agencies try to entirely substitute sales enablement initiatives with the help of the tools.
However, while these tools, in fact, matter a lot, they cannot do all the job by themselves. The experienced marketing team is what really drives the success. Professionals will have flawless sales enablement strategies in place and they will take into consideration peculiarities of each phase that make up in the complete pipeline of sales.
Generally speaking, a good B2B marketing agency should know how exactly they will help your company generate revenue.
Good luck in hunting!
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