Why our B2B digital marketing agency London team ditched forms and went chatbot
UPDATE: Our list of the best B2B digital marketing agencies has now been updated
Last week we had a faulty contact us form and didn’t notice it now until now. The B2B Digital Marketing Agency London team at Rainmakrr have worked in tech for many years and you’d be surprised how many times this still happens or a connected problem like a PDF not downloading on a certain browser even to digital native companies who supposedly should be on top of such a basic feature!
The reason for this is often admin based like the wrong email routing info or the download confirmation link hasn’t been checked on all mainstream browsers and all because often the contact us form is a free wordpress plugin, drupal module or rails gem and is admirably maintained by a highly talented individual as a side project.
Going full Chatbot
With this experience we decided to strip out the B2B Digital Marketing Agency London team’s contact us forms and go full ‘bot. So far it’s hard to work out the negatives but there surly are some
1. Chatbots can potentially slower page loading speed
Having a fast loading page is great for your Google ranking and our general reader experience and a chatbot can slow down the loading of the page particularly if it’s sat within a widget which in turn has a background image or video background. However, this is mostly a null point if the Chatbot is on your contact us page where the reader has clear intent that is not going to be put off by a few extra milliseconds loading time and there’s not much entertaining (ahem….) content or SEO going on.
And if the Chatbot is on your home page then best to display like a regular message us pop up i.e. compressed and on the bottom right of the page and loading separately to your website.
So we believe we are pretty much OK here in terms of the switchover…
2. Chatbots have potentially bad mobile experience
We are going to have to get back to you this one with an update as we don’t really get any contact us requests on mobile devices which are not reasonably modern android smartphones or iPhones which handle conversations reasonably well depending on the chatbot implementation. We would expect to be a problem if your readership or audience are using old devices or browsers. But for use, we expect our readership to be UK based, largely on broadbank or 4G and with modern devices, so again, it should be ok.
That’s it for now. The Digital Marketing Agency London team will update when we have a better understanding of this switchover.
But for now, we say cross that rubicon!
Image credit(s): Terminator