B2B digital marketing agency | How Chatbots lead digital transformation strategy
If ever there is a poster child for the B2B digital marketing agency toolkit to help clients achieve digital transformation right now it is the Chatbot. Right now companies are in the middle of a digital revolution to transform their businesses digitally and chabots are right at the vanguard of this digital trend.
B2B Digital Marketing Agency News asks…why the Chatbot?
Although the chatbot, like any technology can be as dum as it is brilliant yet in the eyes of most people they have an assumed intelligence and technological sophistication that often does not live up to the expectation.
The vast majority of chatbots right now are simple branch type flows with a whizzy interface that work only for when there is clear user intent. For example, a chatbot used an interactive contact us form or even as a virtual weather forecaster and are better described as Conversational Interfaces (CI) for information requests that could just as easily be displayed on a normal website.
And it’s this face of the industry that has made a Chatbot the poster child for many b2b digital marketing agency organisations because any level of intelligence and functionality can sit behind the simple and friendly user interface of a Chatbot.
B2B Digital Marketing Agency News Summary
This friendly face of technological innovation will see mass take up of chatbots and conversational interfaces by companies across the world as they implement huge digital transformation strategies and bolt a friendly chatbot on to the front-end until a sort of web experience – conversational interface “Webxci” hybrid occurs with both user interfaces and the underlined data systems update as the customer interacts with either the website or chatbot
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