What Does The Term Account Based Marketing Mean?
Account based marketing also known as ABM is a highly focussed B2B sales strategy used by the ABM agency specialists that concentrates sales and marketing resources on a clearly defined set of target accounts within a market.
What are the main components of an Account Based Marketing Strategy?
An ABM Strategy is an alternative B2B strategy that concentrates sales and marketing resources on a set of defined target accounts within a market and employs personalised campaigns designed to resonate and engage with each account.
If I wanted to hire an Account Based Marketing Agency what would be the average fees?
ABM agencies like all B2B sales agencies don’t come cheap. We’d expect a pilot or scoping assessment at around £25k with an engagement with set targets and success bonuses at £50 to 100k per year. Many tech companies are prefer to pay this just to make the money back in year 2 of the new sales lead acquisition
As an alternative to HIRING AN AN ABM AGENCY can I use specialist software?
We say no. The current cost of the multitude of specialist software from persona to intent combined with the multi-faceted skills needed would mean you would, in effect, have become an ABM agency…
Account Based Marketing Agency – THE #1 BEST ABM AGENCIES 2020 UK GUIDE
But is it helps, and it certainly did for us, here’s a great video explainer…
That is because identifying experienced talent in your organisation or how to hire talent in this deep tech and sales specialism yet alone retaining them is very hard in such a fast moving tech category and even to other high tech businesses it is a whole different beast, so you need a specialist firm that knows how to get it right for your product and services.
If you are asking what’s the H$%l is ABM!?! again Here’s another little video…
Fortunately, there are some first-class ABM agencies out there in London that offer some stellar options to help you hire top team to land those deals without you even needing to have a sales team in the country.
Please find below some our top B2B ABM companies list in no particular order to help you find the perfect B2B ABM agencies to select from and ultimately help you drive sales.
Rubicon help you unlock your most valuable opportunities with Rubicon’s experience in meeting the needs of your team and the care-abouts of your customers.
Account Based Marketing (ABM) can be loaded with opportunity but also fraught with danger when you’re introducing new technology concepts to customer
Ironpaper is a growth agency. Ironpaper’s mission is to help their clients achieve growth through marketing and sales. Ironpaper seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for their clients.
Six and Flow
Six & Flow is a Manchester-based growth agency, working across a range of leading and emerging digital channels to help businesses grow their brand, their audience and their profits.
Momentum are a ABM consultancy that unites teams around your most valuable customers to grow relationships, shift perceptions, and win revenue.
Fred challenge you (in a good way!) to help you clarify objectives, prioritise activity and develop a relevant creative strategy that, above all, delivers tangible results and adds value to your whole organisation.
Sherpa knows tech.
Sherpa understand the channel, the market place and speak your language and are specialists in providing marketing expertise to vendors, distributors, resellers, solutions providers and other tech organisations who need guaranteed results.
AmbitionABM is a pure-play Account Based Marketing consultancy.
It’s all they do and it’s what they are good at as they help blue-chip clients open-up meaningful conversations, win new account business and grow their most important customers.
Ambition work with pioneering and ambitious sales and marketing leaders, and are privileged to work with the world’s most successful brands – including; Adobe, HP and Vodafone.
LEWIS is a fully integrated communications agency.
Team Lewis work at speed to deliver against your business goals and combine left brain and right brain thinkers to create campaigns with impact.
Team Lewis’s expertise spans four continents and matter the challenge, their strategic experts have the tools and experience to overcome.
Napier believe that Account Based Marketing is a fantastic strategic approach for account awareness in which businesses can approach individual prospects or accounts.
Transmission are a data-driven B2B marketing firm that believes in customer obsession. Transmission put your customers at the centre of everything ensuring every message is compelling, personally relevant, and receivable at exactly the right time.
Since the appointment of industry vetern and thought leader Alex Wares the already strong leadership team at Transmission have rebranded and gone from strength to strength.
Alias believe in ABX – the account-based experience that moulds your marketing efforts (especially ABM and content marketing) around a central content strategy that is rooted in the principles of account-based marketing.
Incisive Edge began life in strategic sales back in 2009 as a marketing agency for ambitious startups and specialise in tech – helping to create your strategy and driving growth
Punch are an award-winning account-based marketing agency, delivering strategic sales value through a fully personalised approach.
93x help B2B marketers in technology & software companies scale by supporting them with B2B digital marketing when they don’t have the internal resources or specialist skills to do it themselves.
Radiate B2B has allowed us to break into a new industry and create opportunities to power their B2B marketing and critically, their sales teams.
12 Account Based Marketing benefits to help your business sell more using ABM
In this article we talk about the main benefits of the new b2b sales method everyone is talking about called so are you ready for to hear about the benefits of ABM!
1. Improved Customer Acquisition
ABM is a shiny, new name for B2B enterprise sales at scale using personalisation and nurturing of customer prospects. ABM lets integrated marketing and sales teams cut down on poor leads that go nowhere and shines a greater spotlight on customer acquisition, making integrated teams stronger.
2. Faster Processes
Multiple stakeholders are involved in making a final purchase decision. This slows down sales processes and increases costs. ABM is unique in that it allows you to nurture your primary decision maker, along with all relevant prospects, thus speeding up the sales process.
3. Shorter Sales Cycles
Through the use of ABM companies can obtain shorter sales cycles by eliminating unqualified prospects early in the outreach campaign. Integrated sales and marketing teams can then focus their energy on the prospects that they are statistically most likely to win and provide a better service to those prospects.
4. Focus on ROI
One of the main account based marketing benefits is much more precise, personalised and measurable than general B2B sales methods. ABM provides the highest ROI among B2B sales strategies while providing less wastage and risk. The approach makes it easier to integrate sales with marketing and it’s that integration that gets results.
5. Get Personal
ABM gives integrated sales and marketing teams the opportunity to create more personalised messaging for specific customer persona types. When approaching a specific prospect, it’s vital to focus effort creating relevant content which provides value for your prospects.
6. Better Analytics
Although ABM costs more to implement, the big advantage is that there are far fewer metrics you’re keeping track of. This makes goal setting easier.
7. Data-Driven Decisions to Align Sales And Marketing
Account-based marketing improves communication and creates an integrated sales and marketing team. Marketing traditionally plays at the top of the sales funnel to create demand and build awareness while sales teamss want qualified leads they can close. ABM gels these two motivations together into one efficient process.
8. Efficient Use Of Resources
ABM integrates and structures your teams efforts on key prospects to drive the most revenue. With this focus you can optimise your most valuable resources: i.e your teams time and money.
9. Trust-Based Relationships
ABM allows you to communicate how you can help your customers by providing high quality and relevant information via blogs, white papers and social media. Clients are attracted to you for answers and when they find them, they learn to trust.you. Once trust is built, sales will come. And that’s why account based marketing benefits are so important
10. Stand Out From The Crowd
Viewing each account as a user group of one enables you to differentiate your work in a manner that can’t be mimicked by competitors. ABM enables companies to create a direct dialogue that excludes the rest of the competition
11. Be The Expert
ABM makes you think on a more personalised level and gets you to know your audience. By familiarising yourself with a set persona group or segment and their intent and behaviours, you’re building serious category and industry expertise.
12. The Right Target, The Right Leads
ABM is very effective sales methodology because how it scores the right leads as opposed to being a quantity over quality game.
We hope you enjoyed out list of account based marketing benefits. I’m sure you’d now agree, why would you waste your time with any other enterprise B2B sales system. If you’d like more do read out article on the 5 benefits of ABM.
The Rainmakrr team
B2B ABM articles you may like…
What is account based marketing explained (VIDEOS)
Top Account Based Marketing Agency London list (16)
If you would like help selecting the perfect company from London or Manchester cluster please get in touch via our chatbot as we would be happy to understand your requirements and help you.
Please also see our 5 Benefits of B2B ABM Agency article if you need ABM explained in more detail.
Account Based Marketing Agency Software (3)
What is an B2B ABM Plan?
An account based marketing agency platform treats each account as a market of one. Rainmakrr working with specialists will identify the accounts based on their intent to purchase.
This approach leads to deeper insights and more meaningful focused communications delivered to your sales prospects and a higher sales conversion rate.
Most of the sales prospects in your pipeline – sadly – aren’t ready to buy yet and are consider top or high-mid funnel as they are looking around and they don’t plan on making any purchasing decisions just yet.
Rainmakrr uses software to reach out to multiple prospects with targeted and amplified message relative to their purchasing stage. This helps drive your sales and marketing as both steams are working together.
When you can focus on these accounts that have the greatest need for your specific service you are no longer “selling” in the truest sense the need for your product or services – you are just converting.
B2B ABM agency services from an account based marketing agency are a playmaker for organisations and sales teams with complex and/or big ticket products with often a small niche of potential customers.
It takes an understanding of all aspects of the pre sales process and funnel stages to make this level of commitment to the process to produce results but it always pays.
With a B2B ABM approach and specialist tools provided by an account based marketing agency you cut down on the ‘what ifs’ and allow you to focus solely on the sales and marketing and sales of your services and products instead of wasting your time hustling on people who do not want your products or are not at the appropriate buying stage or organisational position to purchase even if they did.